Senior Email Marketing Specialist

Colibri Group

. Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for acquisition, engagement, and retention .

Posted 11/3/2026full-timeRemote • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email marketing strategy and execution using Salesforce Marketing Cloud, including campaign design, automation workflows, and data-driven decision-making. Proficient in managing SMS marketing and ensuring compliance with industry regulations while optimizing audience engagement and retention.

Highest-signal resume keywords

Salesforce Marketing CloudEmail Campaign ManagementMarketing Automation PrinciplesHTML/CSS for Email DesignData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email StudioJourney BuilderAutomation StudioContact BuilderData ExtensionsMobileConnectSQLAMPscriptA/B TestingCampaign Performance Analysis

Soft Skills

Attention to DetailAnalytical MindsetProject ManagementEffective CommunicationAbility to Work Under Tight Deadlines

Tools & Technologies

Salesforce Data CloudSalesforce CRMDigital PlatformsAI Marketing Tools

Certifications & Qualifications

SFMC CertificationData Cloud Certification

Industry Keywords

Email MarketingSMS MarketingCAN-SPAM ComplianceGDPR ComplianceTCPA RequirementsCTIA RequirementsE-Learning MarketingProfessional Certification Marketing

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own the email channel strategy for the Accounting Ecosystem, setting priorities, goals, and the roadmap for acquisition, engagement, and retention
Design, build, and execute email campaigns in Salesforce Marketing Cloud to drive engagement and revenue growth
Develop and maintain the email marketing calendar aligned with business objectives and timely execution
Execute precise workflows in fast-paced environments where accuracy is critical
Build and manage audiences and segments in SFMC Data Extensions, Contact Builder, and Salesforce Data Cloud where available
Build and optimize automation workflows in Journey Builder and Automation Studio for lead nurturing, customer onboarding, and retention
Own the SMS channel, planning, building, and executing campaigns in Salesforce Marketing Cloud MobileConnect
Integrate SMS into cross-channel Journey Builder journeys and coordinate timing and messaging with email
Use Salesforce Data Cloud to activate unified customer data for targeting and personalization, partnering with Digital Platforms and IT
Plan and run A/B tests on subject lines, content, design, and send timing
Analyze campaign performance and report actionable insights to stakeholders
Partner with stakeholders to develop compelling email content
Ensure compliance with CAN-SPAM and GDPR and follow list hygiene and deliverability best practices
Manage SMS opt-in, opt-out, and keyword processes in line with TCPA and CTIA requirements
Maintain accurate consent records
Stay current on industry trends and platform releases and bring new ideas to the team
Use Salesforce CRM as the source of truth for the email database

Requirements

What you’ll need

Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, MobileConnect)
Hands-on experience with Salesforce Data Cloud, including building segments and activations
Attention to detail in catching and correcting inconsistencies in high-volume email execution
Thorough knowledge of marketing automation principles and practices
Strong understanding of HTML/CSS for email design and troubleshooting
Experience with marketing automation and CRM integration
Analytical mindset with expertise in data-driven decision-making
Ability to analyze requests, determine scope, research options, recommend solutions, execute with IT and/or Digital Platforms teams, and measure project success
Ability to work effectively under tight deadlines and manage multiple projects simultaneously
Bachelor's degree
5+ years of marketing automation, CRM, or similar experience
Preferred: Experience with SMS marketing in SFMC MobileConnect
Preferred: Experience with AI marketing tools (Claude)
Preferred: AMPscript for dynamic content and personalization; SQL for segmentation
Preferred: SFMC or Data Cloud certifications
Preferred: Advanced degree in business management, marketing, or statistics
Preferred: Experience in education, e-learning, or professional certification marketing