Social Media Manager

Colibri Group

. Lead and grow the organic social media presence of Colibri Group’s Teacher Education Ecosystem .

Posted 10/13/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media accounts, creating engaging short-form video content, and analyzing performance metrics to drive audience growth and engagement. Proficient in developing audience-specific strategies and collaborating with cross-functional teams to achieve integrated marketing goals.

Highest-signal resume keywords

Organic Social Media ManagementShort-Form Video CreationSocial CopywritingAudience EngagementInfluencer Partnership Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyVideo FilmingVideo EditingContent Calendar DevelopmentKPI Analysis

Soft Skills

CollaborationCreativityCommunicationAccountability

Tools & Technologies

CanvaCapCutSprout SocialClickUp

Industry Keywords

EducationEdTechAudience GrowthEngagement MetricsIntegrated Marketing

About the role

Key responsibilities & impact

Lead and grow the organic social media presence of Colibri Group’s Teacher Education Ecosystem
Shape how Colibri Group and Moreland University brands appear across social channels
Build audience-specific social strategies and content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, emerging channels, and relevant Reddit communities
Translate wider Marketing initiatives into platform-native campaigns
Concept, script, film, edit, caption, and publish short-form videos
Appear in talking-head content and social live events
Produce graphics, carousels, stories, copy, and social assets using tools such as Canva
Collaborate with the Graphic Designer on brand consistency
Manage organic social accounts, including comments, DMs, tags, audience conversations, and admissions-related questions
Identify educator and school-leader stories and meaningful engagement opportunities
Monitor audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social
Use reporting, experiments, and audience insights to refine creative decisions and channel priorities
Demonstrate social’s contribution to integrated marketing goals
Oversee external influencer partnerships, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI
Recommend when to expand, adjust, or pause influencer partnerships
Partner with content, design, and paid media colleagues
Occasionally support events and content opportunities requiring travel
Direct management of paid advertising is not part of the position

Requirements

What you’ll need

Approximately 2–4 years managing organic social accounts for an employer, organization, or agency client
Personal ownership of social media deliverables and accountability for KPIs
Experience independently planning, filming, editing, and publishing compelling short-form video for a brand
Ability to appear on camera and support live social content
Strong social copywriting skills
Hands-on Canva, CapCut, or comparable design skills
Evidence of growing audiences and ability to explain owned KPIs, achieved results, and data-driven changes
Familiarity with engagement, website traffic, lead or application attribution, and testing
Experience adapting tone, formats, and channels for distinct audiences
Experience engaging communities through comments and DMs
Experience working within a marketing team on editorial calendars, multiple priorities, and cross-functional projects
Required accessible professional portfolio or relevant work samples showing organizational/client accounts and personally produced short-form videos
Professional responsibility for an organization’s or client’s social presence
Hands-on short-form video creation, comfort contributing on camera, and ability to assess performance against KPIs
Education/edtech experience, previous influencer-program coordination, Reddit knowledge, a related bachelor’s degree, and familiarity with Sprout Social or ClickUp are helpful but not required
Occasional travel may be necessary

Benefits

Comp & perks

Own the organic social presence of a mission-driven education ecosystem
Create original, video-first content and tell relevant stories for teachers, future educators, alumni, and school leaders
Grow priority channels such as Instagram and TikTok while testing community opportunities, including Reddit
Collaborate with content, design, and marketing colleagues while retaining autonomy over day-to-day creative execution
Connect creative work to measurable engagement, leads, and applications while helping evolve an established influencer-partnership program
Equal Opportunity Employer committed to an inclusive environment
Human review of applications by the Talent Acquisition team (no AI application review)