Associate Performance Media Planner – Paid Search, Paid Social

Collective Measures | Media & Analytics

. Oversee and execute paid social and paid search campaigns .

Posted 9/16/2026full-timeMinneapolis • Minnesota • United StatesJuniorMid-Level💰 $47,000 - $51,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid social and paid search campaigns, utilizing tools like Google Analytics and Excel for data analysis and reporting. Capable of developing strategies, conducting A/B testing, and collaborating effectively with teams to drive campaign success.

Highest-signal resume keywords

Paid Social AdvertisingPaid Search AdvertisingGoogle AnalyticsMicrosoft ExcelConversion Rate Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementAudience SegmentationBidding StrategiesData AnalysisA/B Testing

Soft Skills

Excellent Communication SkillsOrganizational SkillsTeam CollaborationSelf-Starter AttitudePositive Attitude

Tools & Technologies

Google AdsFacebook AdsInstagram AdsLinkedIn AdsTableau

Industry Keywords

Paid SocialPaid SearchDigital MarketingAgency ExperiencePerformance Media

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Oversee and execute paid social and paid search campaigns
Manage and optimize client paid social and paid search initiatives
Plan campaigns, develop strategies, and document plans
Build and optimize campaign tactics and audience segmentation
Optimize bidding strategies
Plan, recommend, and manage tests
Conduct custom analysis, reporting, and provide insights
Analyze paid social and search performance data and integrate insights into strategic plans
Conduct conversion rate optimization, including identifying, recommending, and implementing landing pages for A/B testing
Summarize and communicate campaign status to internal and external contacts
Work with project managers and team leads to ensure timely delivery of project requirements
Report on paid social trends, tactics, and opportunities to internal teams and clients
Occasionally author POV (Point of View) documents
Collaborate with performance media team leads to elevate paid social practices for the agency

Requirements

What you’ll need

1+ years of paid social or paid search marketing experience
Working knowledge of Google Analytics
Understanding of paid search advertising (Google, Bing etc.)
Understanding of paid social advertising (Facebook, Instagram, X, LinkedIn, Snapchat, YouTube etc.)
Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
Excellent written and verbal communication skills
Ability to work independently as well as with a team
Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
Strong experience with Microsoft Excel
Preferred experience with Tableau or other data visualization platforms
Agency experience will be given preference

Benefits

Comp & perks

Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)
Discretionary bonuses