Collective Measures | Media & Analytics

Editor

• Proofread, fact-check, and line-edit high volumes of projects for editorial style, accuracy, and appropriateness
• Ensure consistent application of copy standards across concurrent marketing projects
• Review copy and marketing deliverables for grammar, spelling, sentence structure, and typographical errors
• Proofread paid media and SEO-driven content, including paid search and paid social ad copy, organic/SEO copy, and blog content
• Review client and performance reports for accuracy, consistency, and brand voice
• Proofread marketing and internal communications deliverables, including POVs, blog posts, case studies, website content, and newsletters
• Proofread and quality-check RFI and RFP responses for new business efforts
• Apply brand-specific and department-specific voice and tone
• Articulate style and grammar best practices to project teams
• Review projects from first-draft copy deck through final website-ready copy
• Support multiple teams and deadlines during a parenting leave assignment

Interim Proofreader

Performance Marketing

• Oversee and execute paid social and paid search campaigns day to day
• Conduct conversion rate optimization, including identifying, recommending, and implementing landing pages for A/B testing
• Manage and optimize client paid social and paid search initiatives
• Plan campaigns, develop strategies, and document plans
• Build out and optimize campaign tactics and segmentation
• Optimize bidding
• Plan, recommend, and manage tests
• Conduct custom analysis, reporting, and provide insights
• Analyze paid social and search performance data to inform strategic plans and improve other tactics
• Summarize and communicate campaign status to internal and external contacts
• Work with project managers and team leads to ensure timely delivery of project requirements
• Report on paid social trends, tactics, and opportunities to internal teams and clients, including occasional authorship of POV documents
• Elevate paid social practices in collaboration with performance media team leads

Associate Performance Media Manager – Paid Search, Paid Social

• Oversee and execute paid social and paid search campaigns
• Manage and optimize client paid social and paid search initiatives
• Plan campaigns, develop strategies, and document plans
• Build and optimize campaign tactics and audience segmentation
• Optimize bidding strategies
• Plan, recommend, and manage tests
• Conduct custom analysis, reporting, and provide insights
• Analyze paid social and search performance data and integrate insights into strategic plans
• Conduct conversion rate optimization, including identifying, recommending, and implementing landing pages for A/B testing
• Summarize and communicate campaign status to internal and external contacts
• Work with project managers and team leads to ensure timely delivery of project requirements
• Report on paid social trends, tactics, and opportunities to internal teams and clients
• Occasionally author POV (Point of View) documents
• Collaborate with performance media team leads to elevate paid social practices for the agency

Interim Proofreader

Associate Performance Media Manager – Paid Search, Paid Social

Associate Performance Media Planner – Paid Search, Paid Social