Brand Media Planner

Collective Measures | Media & Analytics

. Assist in client strategy communication regarding recommended digital and traditional tactics, including targeting, investment levels, ad types and inventory .

Posted 10/5/2026full-timeMinneapolis • Minnesota • United StatesJuniorMid-Level💰 $54,000 - $62,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing digital and traditional media campaigns, with a strong focus on programmatic buying methods and optimization strategies. Proficient in data analysis and reporting, utilizing tools like Microsoft Excel to drive insights and improve campaign performance.

Highest-signal resume keywords

Media Campaign ManagementProgrammatic Buying MethodsData Analysis and ReportingMicrosoft Excel ProficiencyVendor Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Display Campaign ManagementProgrammatic BuyingCore Metrics (CPM, CTR, CPA)Optimization StrategiesData VisualizationCampaign TraffickingAd Tech Stack UtilizationAudience TargetingPerformance ImprovementReporting Metrics

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsAnalytical Problem SolvingTeam Collaboration

Tools & Technologies

The Trade DeskAmazon DSPStackAdaptDoubleClick/CM360Collective Measures' Ad Tech Stack

Industry Keywords

Digital MediaTraditional MediaCampaign OptimizationVendor ManagementClient Strategy Communication

About the role

Key responsibilities & impact

Assist in client strategy communication regarding recommended digital and traditional tactics, including targeting, investment levels, ad types and inventory
Manage day-to-day campaigns across different platforms and bring optimization recommendations to the media lead
Draft insights for media lead to inform client-facing reports, including data visualization and insights
Provide accurate reporting metrics for client-facing deliverables
Research and meet with vendors and direct publishers to learn evolving capabilities and industry trends
Lead IO creation and trafficking for digital buys
Manage day-to-day vendor relationships, including pacing, optimizations and ongoing communication
Assist in trafficking for traditional media channels
Build and optimize programmatic campaigns using Collective Measures' ad tech stack
Ideate and implement optimization strategies across display banner, online video, audio, native and Connected TV channels
Regularly check campaigns and adjust bids, audiences and creative to improve performance

Requirements

What you’ll need

2+ years of experience in media, including managing display campaigns, trading/buying in hands-on-keyboard platforms, or managing traditional channels
A solid grasp of buying methods (programmatic, partner direct, traditional) and core metrics (CPM, CTR, CPA, reach/frequency) and results-driven optimizations
Experience using The Trade Desk, Amazon DSP, StackAdapt or other programmatic DSPs preferred, but not required
Experience using DoubleClick/CM360 preferred, but not required
High proficiency with Microsoft Excel—formulas, pivot tables, charts, creating efficiencies
Strong written and verbal communication skills
Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
A data-driven, independent, and analytical approach to problem solving
The ability to work independently as well as with a team in a fast paced, goal-oriented environment
Self-starting, positive work ethic, to consistently meet and exceed objectives and take on more responsibility

Benefits

Comp & perks

Discretionary bonuses
Participation in the Employee Stock Ownership Plan
Comprehensive health insurance plan options, including 100% paid plan
Employee dental, life and disability coverage, 100% paid
Participation in 401(K) Plan with generous employer match
Generous paid parental leave
Generous PTO policy, including 11 paid holidays per year
Employee wellness stipend + home office stipend
Commuter stipend (for hybrid employees)