Director of Digital Strategy

Collective Residential

. Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation, and listings across six operating companies and the corporate brand.

Posted 10/3/2026contractRemote • Mexico, Argentina, Colombia, IndiaLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep cross-channel digital marketing expertise with a focus on technical SEO, campaign management, and data-driven performance optimization. Proficient in integrating PropTech and AI tools into marketing workflows while ensuring compliance with Fair Housing ad rules.

Highest-signal resume keywords

Cross-Channel Digital Marketing ExpertiseTechnical SEOGoogle And Meta Campaign ManagementPropTech And AI IntegrationMulti-Level Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Technical SEOAEO/GEO OptimizationGoogle Campaign ManagementMeta Campaign ManagementEmail Marketing StrategyOrganic Social StrategyWebsite StrategyUX DesignData AnalysisSOP Development

Soft Skills

Analytical MindsetSystems ThinkingPerformance ManagementVendor ManagementBudget Allocation

Tools & Technologies

CRM SystemsPropTech ToolsAI ToolsGoogle Business ProfilesApartments.comZillow Rental ManagerRentCafe

Industry Keywords

Digital MarketingFair Housing Ad RulesReputation ManagementILS CoordinationMulti-Brand Agency Experience

About the role

Key responsibilities & impact

Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation, and listings across six operating companies and the corporate brand.
Build formal portfolio-wide digital marketing SOPs.
Own Google and Meta campaigns end to end at property and corporate level, including spend, duration, and performance management for hundreds of concurrent campaigns.
Advise VPs of Marketing and Marketing Managers on budget allocation and performance levers using data.
Lead technical and on-page SEO and optimize for AI answer and generative search platforms.
Build and own unified reporting from Collective to portfolio company to property level, including competitive benchmarking.
Integrate PropTech and AI tools into team workflows and the customer journey.
Migrate digital marketing accounts and platforms into a centralized, company-owned structure.
Own website strategy and execution across portfolio company sites; support the corporate redesign with UX input and connect campaigns to the site after launch.
Own corporate email strategy and execution and set portfolio standards.
Set portfolio-wide organic social strategy and standards.
Optimize Google Business Profiles and manage online reputation across six operating companies.
Coordinate accurate ILS and syndication data and reporting for platforms such as Apartments.com, Zillow Rental Manager, and RentCafe.
Hold web, SEO, paid-media, email, reputation, and listing vendors accountable to defined standards.

Requirements

What you’ll need

Deep, cross-channel digital expertise, our top qualification with 6–8+ years of technical experience.
An analytical, systems mindset and strong funnel understanding.
Hands-on CRM experience and general familiarity with property management systems.
End-to-end Google and Meta management at property and corporate scale, with hundreds of concurrent campaigns.
Advanced technical SEO plus current AEO/GEO experience.
Experience with multi-level reporting, PropTech, and AI integration.
Website/UX design, email, organic social, GBP and reputation management, and ILS coordination.
Knowledge of Fair Housing ad rules, including Meta's Special Ad Category.
A track record with SOPs, account consolidation, and vendor management.
Helpful, not required: Multifamily, hospitality, or home sales marketing; brand website redesign or multi-brand agency experience.

Benefits

Comp & perks

Flexible schedule.
Payment in USD - contractor agreement.