Collective Residential

Director

• Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation, and listings across six operating companies and the corporate brand.
• Build formal portfolio-wide digital marketing SOPs.
• Own Google and Meta campaigns end to end at property and corporate level, including spend, duration, and performance management for hundreds of concurrent campaigns.
• Advise VPs of Marketing and Marketing Managers on budget allocation and performance levers using data.
• Lead technical and on-page SEO and optimize for AI answer and generative search platforms.
• Build and own unified reporting from Collective to portfolio company to property level, including competitive benchmarking.
• Integrate PropTech and AI tools into team workflows and the customer journey.
• Migrate digital marketing accounts and platforms into a centralized, company-owned structure.
• Own website strategy and execution across portfolio company sites; support the corporate redesign with UX input and connect campaigns to the site after launch.
• Own corporate email strategy and execution and set portfolio standards.
• Set portfolio-wide organic social strategy and standards.
• Optimize Google Business Profiles and manage online reputation across six operating companies.
• Coordinate accurate ILS and syndication data and reporting for platforms such as Apartments.com, Zillow Rental Manager, and RentCafe.
• Hold web, SEO, paid-media, email, reputation, and listing vendors accountable to defined standards.

Director of Digital Strategy

Business Intelligence Analyst

• Validate metrics, formulas, and calculated fields in UDP against source data and expected outputs
• Cross-reference UDP figures against PMS data (Yardi, RealPage, AppFolio, Entrata) to confirm accuracy
• Identify discrepancies, broken formulas, or mismatched metrics and document them clearly for follow-up
• Track existing known issues and their status through to resolution, maintaining an up-to-date issue log
• Work directly with the UDP team to communicate problems, provide supporting detail, and confirm fixes
• Apply property management knowledge (occupancy, delinquency, turnover, NOI) to judge whether figures look right
• Rebuild existing dashboards and reports in UDP
• Roll out reports and dashboards as automated, scheduled deliveries
• Support reporting design projects by identifying key metrics and the best ways to visualize and present data
• Maintain confidentiality of all company and portfolio data per NDA

Human Resources

• Serve as a member of each PortCo's leadership team and dedicated HR business partner to leadership and managers
• Balance day-to-day tactical support with strategic, proactive leadership guidance
• Facilitate the full integration of portfolio companies into the Collective Residential framework
• Design and lead employee engagement strategies, communications, and culture initiatives
• Develop relationships and build trust with leadership teams and managers on-site and virtually
• Coach managers and leaders through employee relations and disciplinary situations
• Own complex employee relations matters, including resolving concerns, mediating conflicts, conducting investigations, and guiding policy application
• Conduct exit interviews, analyze turnover trends, and share feedback with managers and Operations leaders
• Deliver and localize training on corporate initiatives, policies, and programs
• Develop and facilitate in-person management training
• Manage the internal learning management system and monthly compliance reporting
• Process employee status changes in Prism HRIS and oversee and approve payroll files
• Implement the annual performance review process across all portfolio companies
• Support compensation and bonus preparation
• Ensure consistent application of HR policies and procedures and escalate legal or compliance risks
• Recruit for select unique, senior, or hard-to-fill positions
• Partner on process improvements, policy rollouts, and company-wide people initiatives

Regional HR Director

Vice President

• Build and lead a centralized affordable housing operations function across the portfolio.
• Establish organizational structure, staffing model, accountability, and leadership cadence for a growing, multi-state portfolio.
• Integrate affordable housing operations from acquired companies by assessing structures, teams, systems, and processes.
• Develop scalable operating standards, policies, procedures, reporting, and performance expectations.
• Provide senior-level oversight of compliance across LIHTC, HUD, Section 8, HOME, bond-financed, and other federal/state housing programs.
• Establish a framework for identifying, monitoring, and addressing compliance and operational risk.
• Advise executive leadership on affordable housing regulatory matters.
• Represent Collective Residential with HUD, state housing finance agencies, syndicators, investors, auditors, and other stakeholders.
• Evaluate and improve systems, data, reporting, and technology, including Yardi and comparable platforms.
• Provide operational and compliance leadership for acquisitions, preservation, repositioning, and strategic growth initiatives.
• Connect corporate leadership, portfolio company leadership, regional/asset management teams, and property-level operations.

Senior Vice President, Affordable Housing Operations

Data Analyst

• Maintain and update the M&A database in Excel, including data received from acquisition targets and data on offers/valuations sent to targets
• Enter new data as deals progress, following the database's existing structure and categories; this is a maintenance role, not a rebuild
• Read and interpret financial statements submitted by targets, including income statements, balance sheets, and cash flow statements
• Recategorize and standardize line items from target financials into Collective Residential's standard categories
• Check entries for accuracy and consistency across the database
• Flag anomalies, unclear data, or discrepancies to the M&A team rather than guessing
• Maintain strict confidentiality of all deal, valuation, and target financial data per NDA

Director of Digital Strategy

Business Intelligence Analyst

Regional HR Director

Senior Vice President, Affordable Housing Operations

M&A Data, Financial Analyst