Marketing Communications Manager

Coloplast

. Lead communications strategy and execution for Men’s Health market development priorities .

Posted 10/27/2026full-timeRemote • Minnesota • United StatesMid-LevelSenior💰 $118,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing communications strategies, with a strong focus on audience engagement and campaign optimization in the healthcare sector. Proficient in managing cross-functional projects and ensuring compliance with regulatory standards while delivering impactful messaging.

Highest-signal resume keywords

Integrated Marketing CommunicationsCampaign DevelopmentAudience SegmentationProject ManagementRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MeasurementContent DevelopmentMessaging FrameworksDigital MarketingMarket ResearchPatient MarketingOmnichannel CommunicationsCreative DirectionBudget ManagementStrategic Communications

Soft Skills

StorytellingCollaborationLeadershipEthical IntegrityCommunication

Tools & Technologies

Marketing AutomationAnalytics PlatformsCustomer Relationship ManagementMicrosoft OfficeDigital Asset Management

Industry Keywords

HealthcareMedical DevicePharmaceuticalsCompliancePatient Journey

About the role

Key responsibilities & impact

Lead communications strategy and execution for Men’s Health market development priorities
Translate market research, voice-of-customer insights, patient journey findings, and business priorities into audience strategies, messaging frameworks, campaign plans, and communications deliverables
Develop and manage integrated audience-centered campaigns across digital, social, email, web, print, video, paid media, field enablement, and events
Define campaign objectives, target audiences, calls to action, channel roles, success measures, and optimization plans
Create communications explaining Men’s Health conditions, treatment options, and pathways to care to patients and healthcare professionals
Lead creative and content development from brief through final execution, including agency direction, concept development, copy, design, production, review, approval, launch, and optimization
Manage external agencies and vendors, including scopes of work, timelines, budgets, deliverable quality, and performance
Partner with Digital Marketing and Marketing Automation on audience segmentation, customer journeys, lead generation, nurture strategies, and measurement
Equip field teams and business partners with approved tools, campaign guidance, and communications resources
Coordinate cross-functional review and approval as a PromoMats owner, creator, and reviewer
Ensure adherence to Legal, Regulatory, Medical, Brand, and Compliance requirements
Ensure communications align with Coloplast brand standards and provide a consistent customer and patient experience
Establish campaign KPIs, monitor results, share insights, and recommend improvements
Manage communications plans, priorities, dependencies, budgets, and risks through project management and stakeholder updates
Conduct business according to ethical and professional standards and comply with applicable laws, regulations, codes, and company policies
Perform other duties as assigned

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field required; advanced degree preferred
5+ years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline
Experience developing integrated campaigns and communications programs that move audiences from awareness to action
Experience working in a regulated environment such as medical device, healthcare, or pharmaceuticals strongly preferred
Experience leading cross-functional projects and managing creative, digital, media, or production agencies
Experience managing projects, budgets, timelines, review processes, and multiple priorities simultaneously
Ability and willingness to travel up to 10%
Strong strategic communications, messaging, storytelling, and content development skills
Ability to translate complex clinical, market, and business information into clear, useful communications for different audiences
Strong understanding of audience journeys, omnichannel communications, campaign measurement, and optimization
Proficiency in Microsoft Office
Experience with content review, digital asset, marketing automation, analytics, and customer relationship platforms preferred
Ability to consistently work and lead with ethical integrity and personify Coloplast’s Mission, Vision, and Values

Benefits

Comp & perks

Comprehensive medical, dental, and vision insurance plans
Company-sponsored wellness programs and mental health resources
Paid leave of absence for qualifying events
Generous paid parental leave for birthing and non-birthing parents
401(k) plan with immediate company match vesting
Financial planning services
Corporate discount programs for goods and services
Generous paid time off
Flexible work hours
Flexible work arrangement options may be available
Continuous learning and career advancement through training programs, mentorship, and tuition reimbursement
Recognition programs, peer recognition, bonuses, awards, and special events
Team-building activities
Volunteer opportunities
Company-sponsored events
Supportive work environment and sense of belonging
Sustainability strategy
Additional compensation may include bonuses and/or incentives