Sales Director – Mid-Market

Color

. Build and expand relationships with mid-market employers with 750–5,000 employees .

Posted 9/17/2026full-timeRemote • Iowa • United StatesLead💰 $160,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B sales with a focus on mid-market employers, including a proven track record of closing complex deals and achieving sales targets. Strong ability to collaborate cross-functionally and deliver tailored proposals that drive business growth in the digital health and employee benefits sectors.

Highest-signal resume keywords

B2B Sales ExperienceFull Sales Cycle ManagementQuota AttainmentDigital Health Solutions SalesCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Process UnderstandingDeal ClosingOpportunity DevelopmentNegotiation SkillsMarket Analysis

Soft Skills

Exceptional Communication SkillsRelationship BuildingPresentation SkillsCross-Functional Working Skills

Industry Keywords

Mid-Market EmployersHealthcare SolutionsEmployee BenefitsHealth Benefits ConsultantsSales Forecasting

About the role

Key responsibilities & impact

Build and expand relationships with mid-market employers with 750–5,000 employees
Drive new business and long-term partnerships
Identify, develop, and close opportunities across the territory from initial outreach to signed agreements
Deliver presentations advocating comprehensive cancer and condition management in employer health strategies
Collaborate with Consultant Relations, Marketing, Sales Development, and Ecosystem Partnerships on tailored proposals and deal closure
Maintain an accurate, forward-looking sales forecast through analysis of market trends, pipeline health, and competitive dynamics
Meet or exceed annual sales goals and performance targets
Share market insights and competitive intelligence with leadership to inform strategy, product evolution, and go-to-market approaches
Represent Color at industry events and conferences
Partner with account management and customer success teams to ensure smooth handoffs, identify upsell and cross-sell opportunities, and strengthen post-sale client relationships
Manage the full sales cycle as an individual contributor, including sourcing opportunities, guiding customers through complex decisions, nurturing relationships, and closing employer partner deals
Travel approximately 50%

Requirements

What you’ll need

5–7+ years of highly verticalized B2B sales focused on mid-market employers within the region
Deep understanding of the sales process and closing complex deals in a highly competitive market
Successful sales history and consistent 100% quota attainment for the past 3+ years
Experience closing deals valued at $500K+ to mid-market employers
Knowledge of customer and reporting requirements
Excellent cross-functional working skills
Exceptional written and oral communication skills
Must be willing and able to travel frequently, sometimes with short notice
College degree; advanced degree a plus
Preferred that candidates reside within the specific territory
Unrestricted right to work in the United States for any employer
5+ years of B2B sales experience selling digital health, healthcare, or employee benefits solutions directly to mid-market employers
Experience owning the full sales cycle, including prospecting, developing opportunities, negotiating, and closing new employer business
Significant experience working with health benefits consultants or brokers to place solutions with employer clients
Experience selling to employers in ND, SD, WI, MN, NE, MO, IA, TN, KY, or KS

Benefits

Comp & perks

Comprehensive medical, dental, vision, life, and disability benefits
401k match
Monthly phone and wifi stipend
Annual ergonomic stipend
Generous vacation policy
Paid holidays
Company-wide recharge days
Equal paid parental leave for birthing and non-birthing parents
Free cancer screening and prevention resources for employees and their adult dependents
Potential eligibility for equity and benefits