Commercial Sales and Development Manager

Colours, Inc.

. Develop and execute comprehensive sales strategies to achieve revenue targets and expand market presence within the commercial and industrial coatings sector .

Posted 11/7/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales strategies within the commercial and industrial coatings sector, with a strong focus on revenue growth, team leadership, and market analysis. Proven ability to cultivate client relationships and drive business development while ensuring compliance with industry regulations.

Highest-signal resume keywords

Sales LeadershipCoatings Product KnowledgeCRM ProficiencyAnalytical SkillsRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales Strategy DevelopmentMarket Research and AnalysisSales Performance MetricsBusiness DevelopmentTeam LeadershipSales Data InterpretationRevenue Growth MindsetTraining and GuidanceCross-Functional CollaborationCustomer Experience Alignment

Soft Skills

Communication SkillsNegotiation SkillsRelationship-Building SkillsOrganizational SkillsAccountability

Tools & Technologies

CRM SystemsMicrosoft Office Suite

Industry Keywords

Commercial CoatingsIndustrial CoatingsMarket DynamicsSales ManagementEthical Standards

About the role

Key responsibilities & impact

Develop and execute comprehensive sales strategies to achieve revenue targets and expand market presence within the commercial and industrial coatings sector
Conduct ongoing market research and analysis to identify industry trends, competitive activity, and growth opportunities
Utilize market insights to refine strategies and drive business development
Cultivate and maintain strong relationships with existing clients
Proactively expand the customer base and identify new business opportunities
Lead, mentor, and support sales representatives to maximize performance, professional development, and team effectiveness
Monitor sales performance metrics and track progress toward revenue goals
Provide regular reporting to senior management with actionable insights
Maintain strong product and industry knowledge to ensure accurate positioning of company solutions
Provide training and guidance to the sales team
Collaborate with marketing, operations, product development, and customer service teams
Align sales initiatives with company objectives and deliver a seamless customer experience
Ensure sales activities comply with company policies, industry regulations, and ethical standards
Promote accountability and professionalism

Requirements

What you’ll need

Proven experience in sales leadership or sales management, preferably within the commercial and industrial coatings industry
Strong knowledge of coatings products, applications, and market dynamics
Demonstrated ability to lead and motivate a sales team toward measurable results
Excellent communication, negotiation, and relationship-building skills
Strong analytical skills with the ability to interpret sales data and market trends
Proficiency in CRM systems and Microsoft Office Suite
Strategic sales leadership and revenue growth mindset
Strong relationship management and business development skills
Leadership and team development capabilities
Analytical thinking with ability to interpret sales data and market trends
Effective communication, negotiation, and presentation skills
Results-driven with strong accountability and organizational skills
Cross-functional collaboration and customer-focused approach