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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies tailored for the UKI market, with a strong focus on pipeline generation, revenue growth, and multi-channel campaign management. Proven ability to lead and mentor teams while fostering a culture of collaboration and accountability.
Highest-signal resume keywords
Marketing Strategy DevelopmentPipeline GenerationPerformance MarketingTeam LeadershipMulti-Channel Campaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationGTM Strategy ExecutionCampaign ROI OptimizationBudget ManagementPerformance Marketing
Soft Skills
MentoringCollaborationStrategic Change Management
Tools & Technologies
API ModelsUI End-User ModelsISV Partnership Models
Certifications & Qualifications
Bachelor's Degree in MarketingMBA
Industry Keywords
CPaaSUCaaSBusiness MessagingEnterprise ClientsSMB Segments
About the role
Key responsibilities & impact- Own the marketing and demand generation strategy for the UKI market targeting enterprise and non-enterprise clients
- Tailor and activate global marketing strategy locally
- Strengthen the Esendex brand and position API, UI, and ISV partnership models
- Partner with Product Marketing and local sales teams on positioning, messaging, and GTM strategies
- Support the transition from a regional approach to a globally aligned, locally executed framework
- Own pipeline generation, lead acquisition, conversion, and revenue targets
- Oversee multi-channel campaigns across paid digital, search, web, email, social, ABM, webinars, and events
- Track, report, and optimise campaign ROI and business performance with Sales and Marketing Ops
- Evaluate and scale the UKI marketing team structure
- Build, mentor, and foster a culture of accountability, collaboration, and high performance
- Formulate, manage, and forecast the UKI marketing budget
- Partner with the UKI Leadership Team, UK General Manager, VP of Sales, and global HQ stakeholders
- Deliver sales enablement tools, localized content, and strategic growth campaigns
Requirements
What you’ll need- 8+ years of dynamic marketing experience
- At least 4+ years in a senior leadership or people manager role within an international or cross-functional matrix organisation
- Essential experience in CPaaS, UCaaS, or Business Messaging
- Experience targeting non-enterprise/SMB segments highly desirable
- Proven background in performance marketing with direct responsibility for carrying and exceeding pipeline/revenue growth targets
- Strong strategic skills in positioning, messaging, and executing multi-channel GTM strategies
- Familiarity with API/developer, UI end-user, or ISV models is a major plus
- Demonstrated ability to drive strategic change, mentor teams, and build world-class marketing structures
- Bachelor's degree in Marketing, Business, Communications, or a related field
- MBA desirable
Benefits
Comp & perks- Competitive Salary
- Bonus scheme
- Unlimited professional & personal learning, from technical training through to our sales methodology
- Comprehensive healthcare cash plan
- A generous 27 days of annual leave in addition to Bank Holidays
- 2 Wellbeing leave days and 2 days dedicated to giving back to your community
- Birthday off
- Employer pension contribution at 5%
- Death in service benefit (4 times your salary)
- Annual award recognition
- Fun monthly and quarterly social events
- Flexible hybrid working arrangements
