HubSpot Administrator

Common Sail Investment Group

. Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality .

Posted 10/15/2026full-timeRemote • Michigan • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in administering and optimizing HubSpot CRM and Marketing Hub, with a strong focus on data management, campaign performance analysis, and automation. Capable of translating business requirements into effective HubSpot solutions while ensuring data quality and governance.

Highest-signal resume keywords

HubSpot CRM AdministrationMarketing AutomationData AnalysisCRM Data ManagementHubSpot Certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

HubSpot Marketing HubEmail CampaignsAudience SegmentationWorkflowsDashboardsReportsData QualityData GovernanceCRM IntegrationsMarketing Technology

Soft Skills

Analytical SkillsProblem-SolvingAttention to DetailCommunication SkillsProject Management

Tools & Technologies

SalesforcePardotMarketoHubSpot AIHubSpot Service Hub

Certifications & Qualifications

HubSpot Marketing Hub CertificationHubSpot CRM CertificationHubSpot Service Hub CertificationHubSpot Administration Certification

Industry Keywords

Senior LivingSenior HealthcareB2B MarketingCustomer JourneyCommunity-Level Marketing

About the role

Key responsibilities & impact

Administer and optimize HubSpot CRM, including contacts, properties, lists, pipelines, permissions, and data quality
Support marketing campaigns from setup through execution and reporting, including emails, forms, landing pages, lists, segmentation, and workflows
Build, maintain, and optimize automated workflows for lead nurturing, communications, notifications, and internal business processes
Develop and manage audience segments and contact lists based on lifecycle stage, engagement, geography, community, referral source, and other business criteria
Create and maintain HubSpot dashboards and reports to measure campaign performance, lead generation, engagement, conversion, and other key business metrics
Analyze marketing and CRM data to identify trends, opportunities, performance gaps, and areas for improvement
Partner with Marketing, Sales/Business Development, Operations, and leadership to translate business requirements into scalable HubSpot solutions
Evaluate and leverage HubSpot AI capabilities to improve productivity, automation, reporting, content creation, and customer engagement
Support CRM and marketing technology integrations and troubleshoot data flow and system-related issues
Maintain documentation, governance standards, configuration records, and best practices for HubSpot processes and platform administration
Provide training, support, and guidance to HubSpot users to promote adoption and effective use of the platform
Stay current on HubSpot features, product updates, automation capabilities, AI functionality, and marketing technology best practices
Identify opportunities to streamline processes, improve data quality, and enhance platform performance
Occasionally travel to different locations as required

Requirements

What you’ll need

Bachelor�s degree in Information technology, Computer Science, Business, Communications, Marketing, or a related field
3+ years of experience as a HubSpot Administrator, CRM Administrator, Marketing Operations Specialist, or in a similar role
Strong hands-on experience administering and supporting HubSpot Marketing Hub and HubSpot CRM
Strong understanding of HubSpot features, functionality, configuration, and best practices
Familiarity with HubSpot Hubs and subscription tiers and how they align with different business functions and requirements
Demonstrated experience implementing or onboarding HubSpot for B2B organizations or clients
Hands-on experience with email campaigns, lists, audience segmentation, workflows, forms, landing pages, and marketing automation
Experience creating dashboards and reports and analyzing marketing and CRM performance data
Experience supporting HubSpot integrations and data synchronization with other CRM, marketing, business, and third-party systems
Strong understanding of CRM data management, data integrity, data governance, and data quality
Strong analytical, problem-solving, and troubleshooting skills
Ability to manage multiple projects, priorities, and deadlines while maintaining a high level of attention to detail
Strong written and verbal communication skills, with the ability to work effectively with both technical and non-technical stakeholders
Ability to translate business requirements into practical, scalable HubSpot solutions
Experience with HubSpot Service Hub, HubSpot AI and AI-enabled marketing, CRM, or productivity tools
HubSpot certifications in Marketing Hub, CRM, Service Hub, or HubSpot Administration
Experience with CRM integrations and marketing technology platforms
Working knowledge of Salesforce, Pardot, Marketo, or similar systems
Experience working in senior living, senior healthcare, or a related industry
Familiarity with the senior living customer journey, including prospects, families, referral partners, and community-level marketing

Benefits

Comp & perks

Occasional travel to different locations may be required