Marketing Manager

CommonAI CIC

. Develop, implement, and manage integrated marketing strategies aligned with company growth targets.

Posted 9/29/2026full-timeCambridge • United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and managing integrated marketing strategies, optimizing multi-channel campaigns, and leveraging analytics to drive demand generation and customer acquisition. Proficient in overseeing content strategy and ensuring brand consistency across various communication channels.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentDemand Generation ProgramsWeb Analytics ToolsProject ManagementCRM and Marketing Automation Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign OptimizationData AnalysisContent StrategySocial Media ManagementPerformance Metrics TrackingBudget ManagementGraphic Design ProficiencyPaid Advertising ManagementMember Acquisition

Soft Skills

Exceptional Communication SkillsCollaborationAnalytical ThinkingLeadershipVendor Management

Tools & Technologies

CRM SoftwareMarketing Automation SoftwareContent Management SoftwareWeb Analytics ToolsSocial Media Platforms

Certifications & Qualifications

Degree in MarketingMBA in Marketing

Industry Keywords

Demand GenerationCustomer AcquisitionBrand VoicePublic RelationsMedia Partnerships

About the role

Key responsibilities & impact

Develop, implement, and manage integrated marketing strategies aligned with company growth targets.
Plan, execute, and optimise multi-channel promotional campaigns.
Manage the annual marketing budget and allocate resources efficiently across channels to maximise ROI.
Oversee content strategy, including web copy, blog posts, whitepapers, email newsletters, and sales enablement assets.
Manage organic and paid social media strategies across LinkedIn, Instagram, X/Twitter, and YouTube.
Ensure consistent brand voice, messaging, and visual identity across internal and external communication channels.
Collaborate cross-functionally with members, partnerships, and community teams to align messaging and pipeline generation strategies and launch promotional campaigns.
Direct public relations efforts, media partnerships, and industry event participation.
Track, analyse, and report on marketing performance metrics and continuously optimise conversion funnels.
Deliver monthly and quarterly performance presentations to leadership with actionable recommendations.
Oversee external vendor, agency, and freelancer relationships, ensuring high-quality deliverables and compliance with project deadlines.

Requirements

What you’ll need

Relevant marketing experience, gained from a similar type of organisation.
Demonstrated track record of scaling demand generation and member/customer acquisition programs.
Strong analytical skillset with an ability to translate raw data into strategic decisions.
Exceptional written and verbal communication skills.
Proven project management capabilities.
Strong working knowledge of web analytics tools.
Hands-on experience managing paid advertising channels.
Degree or MBA in Marketing or relevant field (preferred).
Design proficiency with basic graphic tools (preferred).
Direct experience in AI, software or related industry (preferred).
Proficiency with CRM, Marketing Automation and content management software (preferred).

Benefits

Comp & perks

A collaborative and supportive work environment.
The opportunity to have a high impact in a growing organisation.
Competitive salary package, including pension and benefits.
Professional development opportunities.
Networking opportunities with influential figures from across the tech sector and academia.
A vibrant office environment located a few minutes’ walk away from Cambridge train station.