Community Initiatives

Communications

• Manage key editorial, mission-driven projects within the communications department to expand Attendance Works’ reach
• Lead production of tools, resources, reports, handouts, toolkits, and other materials
• Establish production workflows, schedules, quality standards, and brand consistency
• Manage relationships and workflows with outside vendors, including scoping, budgeting, and quality review
• Maintain production tracking systems and communications support request processes
• Design and implement strategies to expand engagement across social media platforms
• Set social media goals and assess initiative effectiveness using analytics
• Drive traffic to the Attendance Works website, tools, webinars, and resources
• Develop social media and email promotional campaigns for products and technical assistance offerings
• Maintain a content calendar and adapt organizational content for social and email channels
• Lead production of Attendance Awareness Campaign materials and support the campaign microsite
• Recruit new campaign partners and increase engagement among existing partners
• Provide writing, design production, and promotion support for the campaign and webinar series
• Manage relationships with campaign sponsors and deliver sponsor benefits
• Support writing and editing of blog posts, promotional collateral, stories, press releases, op-eds, magazine articles, toolkit content, annual reports, and fundraising materials
• Determine project details for communications and design contractors and monitor contract budgets
• Facilitate meetings with designers and staff requesting design and production work
• Track and report on Attendance Awareness Campaign and social media performance
• Translate analytics into recommendations
• Perform other responsibilities as assigned

Associate Director of Communications