Head of Performance Creative

Commure

. Own the creative engine behind Commure's paid growth .

Posted 10/14/2026full-timeMountain View • California • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance creative and creative strategy for paid social, with a strong focus on data-driven decision-making and the ability to produce high-quality ads across multiple platforms. Proficient in utilizing AI tools for content creation and analysis while managing a high-volume creative pipeline.

Highest-signal resume keywords

Performance Creative StrategyMeta Ads ManagerSQL Data AnalysisAI Content GenerationVideo Ad Production

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance CreativeCreative StrategyVideo EditingScript WritingData AnalysisAd OptimizationTesting CadenceDirect-Response MarketingContent DirectionCompliance Management

Soft Skills

CollaborationCommunicationRecruitmentDirectionCreativity

Tools & Technologies

Meta Ads ManagerGoogle AdsYouTubeLinkedInTikTokAI Generation ToolsEditing SoftwareCRM SystemsFootage LibrariesTesting Pipelines

Industry Keywords

B2B SaaSHealthcareUGC ManagementSmall Business SalesPerformance Marketing

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own the creative engine behind Commure's paid growth
Listen to customer and sales calls, support tickets and onboarding notes to identify customer pains, objections, proof points and verbatim quotes
Turn customer insight into structurally distinct creative concepts with hypotheses and kill metrics
Run a modular testing system and decide what enters testing, graduates to scaling or is killed
Produce static and short-form video ads using AI generation, editing and voice tools
Write hooks and scripts, cut footage or brief editors, and ship finished ads
Deliver a target of six or more new concepts into testing each week during the first 90 days
Recruit, brief and direct clinicians, practice owners and UGC creators for testimonial and founder-style content
Build and launch ads in Meta Ads Manager, including naming conventions, copy, placements and UTMs
QA every ad placement render, link and form before launch
Analyze hook rate, hold rate, cost per qualified lead by concept and audience, and multi-week cohort results without an analyst
Separate creative effects from audience effects and kill underperforming concepts quickly
Build AI prompt libraries, generation pipelines and agents that score tests and surface customer quotes
Maintain consistency across ad copy, landing pages, forms and the first SDR touch
Repurpose winning concepts for LinkedIn, YouTube and Google as those channels open
Report to the VP of Growth Operations and collaborate with Sales, RevOps and Product
Own qualified pipeline per dollar of creative spend

Requirements

What you’ll need

5+ years in performance creative or creative strategy for paid social
Portfolio of ads personally made, including concepts scaled to meaningful spend
Hands-on experience across Meta, Google, YouTube, LinkedIn and TikTok
Knowledge of account structure, launch mechanics, testing cadence, creative formats, optimization signals and winning concepts across paid channels
Experience creating scripts, statics and short-form video that drove direct-response results
Working SQL; ability to pull lead-level and creative-level data, join ad results to CRM outcomes and read an ad account without an analyst
Daily, systematic use of AI for research, writing, image and video
Experience running a high-volume creative pipeline, including footage libraries, creator briefs, editing queues and launch checklists
Experience working directly with customers or creators to make content and directing people on camera
Ability to recruit, brief and direct clinicians, practice owners and UGC creators
Ability to own consent, releases and claims compliance
Nice to have: creator or UGC pool management, B2B SaaS, healthcare, selling to small businesses and clinics, Python or notebook-based analysis
Portfolio of five ads with results and learnings
Short description of one AI workflow used weekly
Must answer whether work sponsorship in the US will be required now or in the future

Benefits

Comp & perks

Direct impact on patient care through work alongside clinicians
Clear path to building a team as the creative engine proves out
Daily deployment and full ownership from early thinking to production
Equal employment opportunity protections
Voluntary self-identification and confidential handling of demographic information