Senior Vice President, Business Development

Comscore, Inc.

. Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms .

Posted 9/18/2026full-timeNew York City • New York • United StatesSenior💰 $225,000 - $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and executing platform partnership strategies, with a strong focus on negotiating complex commercial agreements and managing senior-level relationships. Proficient in evaluating digital data ecosystems and driving customer adoption and revenue generation through strategic partnerships.

Highest-signal resume keywords

Business DevelopmentStrategic PartnershipsData LicensingDigital MediaAdvertising Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

NegotiationRevenue-Share ModelsPartnership EconomicsData GovernancePerformance Management

Soft Skills

Influencing Senior PartnersCross-Functional CollaborationFinancial Judgment

Certifications & Qualifications

E-Verify Process

Industry Keywords

Audience MeasurementProgrammaticSocial MediaRetail MediaAnalytics

About the role

Key responsibilities & impact

Develop and execute Comscore’s platform partnership strategy across priority media, advertising, activation, analytics, measurement, and delivery platforms
Build and manage senior-level relationships with strategic platform partners to expand the availability and adoption of Comscore products
Strengthen Comscore’s position for integration, prioritization, and launch through understanding of partner roadmap processes and mobilization of internal stakeholders
Negotiate commercial structures, revenue-share models, usage-data rights, reporting requirements, renewals, amendments, and related partnership terms
Ensure Comscore has visibility into product usage, customer adoption, partner performance, revenue generation, and monetization opportunities
Evaluate platform partnerships and digital data opportunities based on strategic value, customer need, economics, scalability, rights, privacy requirements, and long-term business impact
Acquire, renew, license, or rationalize digital data assets where they directly support Comscore’s digital and cross-channel product strategy
Establish clear operating models for partner launch, governance, support, renewal, escalation, accountability, and ongoing performance management
Collaborate with Product, Commercial, Legal, Data Governance, Privacy, Finance, Technology, and Executive Leadership

Requirements

What you’ll need

15+ years of experience in business development, strategic partnerships, platform partnerships, data licensing, digital media, advertising technology, audience measurement, corporate development, or related fields
Proven success negotiating complex commercial partnerships, platform distribution arrangements, revenue-share models, and data licensing agreements
Strong understanding of digital media and advertising technology ecosystems, including programmatic, social, retail media, activation, measurement, analytics, and delivery platforms
Experience influencing senior external partners and aligning internal cross-functional teams around strategic opportunities
Strong financial and commercial judgment, with the ability to evaluate partnership economics, implementation complexity, rights requirements, usage visibility, and margin impact
Experience with digital data ecosystems, including streaming, podcast, creator and social, audience, activation, or consumption data, preferred
Successful candidates must pass the E-Verify process after hire