Senior Vice President, Product Management, Activation

Comscore, Inc.

. Serve as the functional leader for Comscore’s activation product portfolio .

Posted 9/16/2026full-timeNew York City • New York • United StatesSenior💰 $275,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in Product Management and Strategy within Ad Tech, focusing on audience activation and data-driven decision-making. Proven ability to lead cross-functional teams and navigate complex regulatory environments while driving product commercialization and performance.

Highest-signal resume keywords

Product ManagementAd TechProgrammatic WorkflowsData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyAudience TargetingMedia ActivationAnalyticsPrivacy-Centric TargetingPlatform Distribution ModelsRevenue GrowthMargin ImpactScalable ExecutionGovernance

Soft Skills

Strategic ThinkingAnalytical JudgmentExecutive Communication

Tools & Technologies

DSPsSSPsDMPsClean RoomsData MarketplacesRetail Media PlatformsCTV Platforms

Industry Keywords

Data RightsPrivacyComplianceProgrammaticSaaS

About the role

Key responsibilities & impact

Serve as the functional leader for Comscore’s activation product portfolio
Translate Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes
Lead product strategy, roadmap, prioritization, and performance management for the Activation product portfolio
Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, brand safety and suitability, data partnerships, and emerging activation use cases
Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments
Translate customer needs, market trends, competitive dynamics, and performance data into product priorities and commercial opportunities
Partner with digital measurement, analytics, data science, engineering, and methodology teams to connect audience definition, activation, campaign performance, measurement, and optimization
Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics
Establish operating rhythms and governance mechanisms while managing privacy, data rights, partner, operational, and compliance considerations
Lead and develop a high-performing Activation Product Management function

Requirements

What you’ll need

10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field
Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios
Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models
Strong commercial acumen connecting customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution
Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership
Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs
Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred
Successful candidates must pass the E-Verify process after hire

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Comscore, Inc. Website LinkedIn All Job Openings 1001 - 5000 employees 💼 Consulting 📣 Marketing 📱 Media Consulting
Marketing
Media Comscore, Inc. is a trusted partner for planning, transacting and evaluating media across platforms. With a comprehensive data footprint that integrates digital, linear TV, over-the-top, and theatrical viewership intelligence, Comscore delivers advanced audience insights, enables media buyers and sellers to quantify their multiscreen behavior, and supports confident business decision-making. Recognized as a leader in measuring digital and TV audiences and advertising at scale, Comscore operates as a third-party source for reliable cross-platform measurement. Senior Vice President, Product Management, Activation Job not on LinkedIn 🔥 44 minutes ago 🏢 New York City – Onsite 💵 $275k / year ⏰ Full Time 🟠 Senior ✅ Product Manager 👻 Ghost score 1% Apply Now Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Serve as the functional leader for Comscore’s activation product portfolio
Translate Activation product strategy into focused roadmap priorities, execution plans, and measurable business outcomes
Lead product strategy, roadmap, prioritization, and performance management for the Activation product portfolio
Advance capabilities across Proximic by Comscore, audience activation, predictive audiences, brand safety and suitability, data partnerships, and emerging activation use cases
Define and sequence platform integration priorities across DSPs, SSPs, DMPs, clean rooms, data marketplaces, retail media platforms, CTV platforms, and other buying environments
Translate customer needs, market trends, competitive dynamics, and performance data into product priorities and commercial opportunities
Partner with digital measurement, analytics, data science, engineering, and methodology teams to connect audience definition, activation, campaign performance, measurement, and optimization
Support commercialization through product positioning, packaging, launch planning, sales enablement, customer proof points, and adoption metrics
Establish operating rhythms and governance mechanisms while managing privacy, data rights, partner, operational, and compliance considerations
Lead and develop a high-performing Activation Product Management function 🎯 Requirements
10+ years of progressive experience in Product Management, Product Strategy, Ad Tech, Programmatic, Media, Data, Analytics, SaaS, or a related field
Demonstrated success leading data-driven, audience targeting, media activation, advertising technology, or analytics product portfolios
Deep understanding of programmatic workflows, DSPs, SSPs, DMPs, clean rooms, data marketplaces, audience onboarding, privacy-centric targeting, and platform distribution models
Strong commercial acumen connecting customer needs, product strategy, platform distribution, pricing and packaging, revenue growth, margin impact, and scalable execution
Experience working cross-functionally with Product, Engineering, Analytics, Data Science, Commercial, Product Marketing, Legal, Privacy, Finance, and executive leadership
Excellent strategic thinking, analytical judgment, executive communication, and ability to simplify complex product, technical, commercial, and legal tradeoffs
Experience navigating data rights, privacy, governance, regulated verticals, partner constraints, or complex data product risk strongly preferred
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