Senior Copywriter – Content Producer

ConectCar

. Lead ConectCar’s content strategy and ensure consistent communication with customers, partners, and the market .

Posted 10/28/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in content strategy, storytelling, and brand positioning, with a strong focus on data-driven decision-making and optimization. Proficient in copywriting, UX writing, and the application of AI in content production and marketing.

Highest-signal resume keywords

Content StrategyCopywritingBrand PositioningOn-Page SEOAI Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionStorytellingDigital Channel CampaignsA/B TestingAudiovisual ScriptingContent DesignCustomer Journey MappingContent Performance MetricsBrand Voice DevelopmentContent Governance

Soft Skills

CommunicationProject LeadershipMentoringCollaborationAnalytical Thinking

Tools & Technologies

CRM SystemsDigital Marketing ToolsContent Management SystemsAI Tools for ContentAnalytics Platforms

Industry Keywords

BrandingAcquisition CampaignsCorporate CommunicationsDigital TransformationCustomer Experience Improvement

About the role

Key responsibilities & impact

Lead ConectCar’s content strategy and ensure consistent communication with customers, partners, and the market
Translate business objectives into narratives, campaigns, and key messages
Structure positioning, persona, brand voice, and rebranding projects
Create branding, acquisition, relationship, and retention content and campaigns for ads, landing pages, CRM, websites, apps, corporate presentations, and internal channels
Create video scripts
Maintain the brand’s tone of voice, editorial guidelines, and glossaries
Base strategies on data and consumer behavior
Analyze results and recommend optimizations supported by research and benchmarks
Serve as a content and storytelling expert
Lead projects with internal teams, partners, and vendors
Support the development of more junior professionals
Use AI to increase productivity and scale
Participate in digital transformation and customer experience improvement projects

Requirements

What you’ll need

Bachelor’s degree required in Journalism, Advertising, Marketing, Communications, Languages, or a related field
Advanced proficiency in Portuguese, copywriting, UX writing, and content design
Storytelling and the development of brand narratives and positioning
Content strategy by funnel and customer journey stage for CRM, digital channels, and acquisition campaigns
On-page SEO and content production for organic search
Use of Artificial Intelligence for content research, ideation, production, and optimization
Communication and content performance metrics, including A/B testing and message optimization
Audiovisual scripting for corporate videos, campaigns, and social media
Brand voice, tone of voice, editorial guidelines, and content governance
At least 5 years of experience in content production, copywriting, content marketing, or corporate communications at mid-sized or large companies or agencies
Proven experience in branding, acquisition, CRM, and digital channel projects, including integrated campaigns
Experience with positioning, persona, brand voice, corporate narrative, or rebranding projects
Experience managing vendors, freelancers, or agencies
Practical use of AI applied to communications and marketing
Portfolio featuring campaigns, content, and strategic projects
Experience in digital markets, technology, mobility, financial services, or telecommunications is a plus

Benefits

Comp & perks

Flexible hybrid position; fully remote for employees living more than 100 km from the office
Continuous learning
Opportunities for personal and professional development