ConectCar

Analyst

• Manage paid traffic campaigns across all stages of the funnel, from branding to acquisition and conversion
• Define and implement customer acquisition strategies across ConectCar’s digital channels
• Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, programmatic advertising, and affiliate/partnership channels
• Set up, configure, and monitor campaigns, ensuring accurate performance measurement
• Develop, monitor, and analyze media KPIs
• Prepare executive reports and performance analyses, translating data into actionable insights
• Develop performance presentations and strategic recommendations for leadership, senior management, and executive forums
• Conduct investment analyses and value engineering to support budget allocation
• Manage the media budget, financial controls, and collaboration with the Finance team
• Develop, implement, and monitor hypothesis tests, A/B tests, and experiments
• Partner with Web Analytics to ensure data quality and accurate measurement
• Use quantitative and qualitative analyses to support strategic and operational decisions
• Implement campaign automation and optimization using Artificial Intelligence
• Manage relationships with media platforms and vendors
• Align strategies with CRM, Creative, Sales, Product, Analytics, and Finance teams
• Monitor trends, new tools, and changes in the digital market
• Ensure organization, governance, and operational excellence in campaign, process, investment, and performance management

Senior Digital Media Analyst

• Build and maintain performance indicators, dashboards, and management analyses
• Ensure the availability of reliable information to support decision-making
• Understand business area needs and generate insights
• Automate reporting processes
• Monitor the company’s key performance indicators
• Define, monitor, analyze, and present performance indicators
• Develop, maintain, and optimize dashboards and management reports in Power BI, Tableau, or similar tools
• Apply data modeling, metric creation, and data storytelling techniques
• Use SQL for data extraction, transformation, and analysis, including complex queries and query optimization
• Automate processes for collecting, processing, and distributing information
• Work with data modeling, integration, and quality validation
• Work with Data Warehouses and Data Lakes
• Contribute to the continuous improvement of data processes and the advancement of ConectCar’s data-driven culture

Senior Digital Media Analyst

MIS Analyst