Senior Digital Media Analyst

ConectCar

. Manage paid traffic campaigns across all stages of the funnel, from branding to acquisition and conversion .

Posted 9/19/2026full-timeSão Paulo • BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid traffic campaigns across various digital channels, with a strong focus on data-driven decision-making and performance optimization. Proficient in budget management, media vendor relationships, and delivering strategic insights to senior leadership.

Highest-signal resume keywords

Digital Media Project ManagementCampaign Optimization Using Artificial IntelligenceMedia Performance ReportingBudget Allocation and Financial ControlExperience with Digital Advertising Platforms

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Acquisition StrategiesMedia KPI DevelopmentA/B TestingCampaign ConfigurationData AnalysisPerformance MeasurementValue EngineeringMedia Success MetricsDigital Media ManagementUpper-Funnel Media Experience

Soft Skills

Strong Communication SkillsInterpersonal SkillsAnalytical MindsetOrganizational SkillsAdaptability

Tools & Technologies

Google AdsMeta AdsTikTok AdsLinkedIn AdsProgrammatic AdvertisingAffiliate PlatformsWordPressHubSpot

Industry Keywords

Digital MarketingCampaign AutomationPerformance MediaMedia Budget ManagementStrategic Recommendations

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Manage paid traffic campaigns across all stages of the funnel, from branding to acquisition and conversion
Define and implement customer acquisition strategies across ConectCar’s digital channels
Plan, execute, monitor, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, programmatic advertising, and affiliate/partnership channels
Set up, configure, and monitor campaigns, ensuring accurate performance measurement
Develop, monitor, and analyze media KPIs
Prepare executive reports and performance analyses, translating data into actionable insights
Develop performance presentations and strategic recommendations for leadership, senior management, and executive forums
Conduct investment analyses and value engineering to support budget allocation
Manage the media budget, financial controls, and collaboration with the Finance team
Develop, implement, and monitor hypothesis tests, A/B tests, and experiments
Partner with Web Analytics to ensure data quality and accurate measurement
Use quantitative and qualitative analyses to support strategic and operational decisions
Implement campaign automation and optimization using Artificial Intelligence
Manage relationships with media platforms and vendors
Align strategies with CRM, Creative, Sales, Product, Analytics, and Finance teams
Monitor trends, new tools, and changes in the digital market
Ensure organization, governance, and operational excellence in campaign, process, investment, and performance management

Requirements

What you’ll need

Ability to plan, execute, and manage digital media projects
Knowledge of media success metrics
Experience preparing media performance reports
Ability to deliver presentations to large forums and senior management
Value engineering skills for decision-making related to budget allocation
Analytical mindset and ability to make data-driven decisions
Strong organization, financial control, and accountability in managing the media budget and collaborating with the Finance team
Experience managing media vendors and platforms
Knowledge of campaign configuration and tracking parameters
Continuous learning mindset and adaptability to new scenarios
Knowledge of AI-powered media optimization
Strong communication and interpersonal skills
Bachelor’s degree in Communications, Marketing, Advertising, or Media
Knowledge of and hands-on experience with digital advertising platforms, including Meta, Google, programmatic, TikTok, LinkedIn, and affiliate platforms
Experience managing media across multiple stages of the funnel, from branding to acquisition
Hands-on experience managing digital media platforms, especially acquisition and performance media
Experience with upper-funnel media, including reach and consideration, is a plus
Knowledge of and hands-on experience with WordPress and HubSpot is a plus

Benefits

Comp & perks

Culture of ownership, with room to innovate
Collaborative work environment
Results-oriented culture with a sense of purpose
Continuous development and professional growth
Diversity and inclusion
Open to people with disabilities and individuals from all diverse social backgrounds