Product Marketing Manager, Customer Growth

Conquest Planning Inc.

. Lead the customer-facing side of launches for existing customers, including release communications, what's-new content, and Customer Success enablement .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing and customer success enablement, focusing on driving feature adoption and creating impactful customer growth programs. Proficient in utilizing analytics and AI tools to enhance customer engagement and reporting.

Highest-signal resume keywords

Product Marketing ExperienceFeature Adoption MetricsSalesforce ReportingCustomer Growth Program DevelopmentStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Feature AdoptionCustomer Success EnablementAnalytical SkillsContent CreationProgram Development

Soft Skills

Communication SkillsCollaborationCritical Thinking

Tools & Technologies

SalesforceAI ToolsWebinarsEmail Journeys

Industry Keywords

B2B SaaSFintechWealthtechRegulated IndustryPLG

About the role

Key responsibilities & impact

Lead the customer-facing side of launches for existing customers, including release communications, what's-new content, and Customer Success enablement
Define and execute product release tiers to drive feature adoption and business impact
Build adoption programs for new and underused capabilities through webinars, advisor training content, email journeys, and CS-led plays
Set adoption targets with Product and Customer Success for major releases and report against them
Support the direct-to-advisor 30-day trial with onboarding messaging, nurture content, and conversion experiments
Develop customer story narratives about Conquest's headless engine and its impact on advisor workflows
Equip account teams to sell expansion with business cases, value-realization stories, upgrade guides, objection handling, and customer proof points
Map buying networks inside customer firms and build programs to engage stakeholders
Support active expansion deals with deal-specific assets, ROI support, and objection coaching
Partner with Demand Generation on account-based programs for existing customers
Research adoption barriers, expansion wins and losses, and customer purchasing behavior
Build adoption and expansion reporting with product analytics, RevOps, and Marketing Operations
Bring customer insight to the Director of Product Marketing for positioning, roadmap input, and packaging
Use AI tools to synthesize customer calls, identify usage patterns, test messaging, and accelerate content production

Requirements

What you’ll need

4–6 years in product marketing, customer marketing, or sales enablement at a B2B SaaS company with an enterprise, sales-led motion
Track record of driving feature adoption across an installed base, with metrics to demonstrate it
Direct experience partnering with account managers and customer success managers on live deals and customer conversations
Experience creating a customer growth program, playbook, or process from scratch
Analytical skills and comfort with Salesforce reporting and usage data
Strong writing skills, with ability to turn complex capabilities into content that changes customer behavior
Uses AI to move faster and critically evaluates its output
Exposure to PLG, self-serve, or trial-based conversion is a plus
Experience in fintech, wealthtech, or another regulated industry is a plus

Benefits

Comp & perks

Hands-on coaching and a clear path to grow your career
Competitive compensation
Generous benefits
Inclusive work environment
Accessibility support during the recruitment process