Director, SMB – Mid-Market Marketing

Consensus Cloud Solutions

. Build and scale the inbound pipeline engine for SMB and Mid-Market sales organizations .

Posted 10/30/2026full-timeUnited StatesLead💰 $140,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and scaling inbound pipeline strategies, with a strong focus on multi-channel marketing and demand generation in the B2B sector, particularly within healthcare. Proficient in leveraging data and analytics to drive measurable pipeline growth and optimize conversion rates across various marketing channels.

Highest-signal resume keywords

B2B Marketing ExperienceDemand Generation StrategyMulti-Channel MarketingSalesforce ExperienceHealthcare Industry Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline GenerationLead ManagementAttribution AnalyticsCampaign OptimizationFunnel AnalyticsMarketing AutomationData-Driven Decision MakingConversion Rate OptimizationPerformance ReportingAudience Intelligence

Soft Skills

Effective CommunicationAnalytical ThinkingCuriosityCollaborationStrategic Thinking

Tools & Technologies

SalesforceHubSpotMarketoHockeyStackDefinitive HealthcareZoomInfoClayProgrammatic Advertising PlatformsEmail Marketing ToolsLanding Page Optimization Tools

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Healthcare MarketingSMB SalesMid-Market SalesLead GenerationFunnel OptimizationCustomer AcquisitionMarketing StrategySales CollaborationRevenue GrowthMarket Intelligence

About the role

Key responsibilities & impact

Build and scale the inbound pipeline engine for SMB and Mid-Market sales organizations
Develop the marketing strategy, operating model, and repeatable playbooks for acquiring and converting customers across multiple industries, with healthcare as the primary focus
Work with Sales, Demand Generation, RevOps, Marketing Operations, Product Marketing, and executive leadership to convert market intelligence, buyer behavior, sales feedback, and funnel data into measurable pipeline and revenue
Own inbound pipeline strategy, lead-generation plans, pipeline targets, funnel KPIs, channel goals, and operating cadences
Build scalable acquisition and conversion programs across paid search, paid social, programmatic, video, content syndication, email, webinars, landing pages, retargeting, and other channels
Improve performance from first touch through qualified opportunity and closed-won business
Identify funnel gaps and improve conversion, velocity, and efficiency
Develop differentiated campaigns and messaging for healthcare customer segments and create frameworks for additional industries
Build operating relationships with SMB and Mid-Market Sales leadership
Listen to sales calls, review win/loss patterns, and incorporate frontline feedback into marketing strategy
Partner with Sales and RevOps on lead qualification, routing, and follow-up SLAs
Equip SDRs and AEs with campaigns, insights, content, audience intelligence, and competitive information
Establish regular Marketing/Sales pipeline reviews and own marketing actions to improve performance
Build targeted, data-driven growth systems using account, contact, intent, enrichment, and behavioral data
Use platforms such as Definitive Healthcare, IDC, Clay, ZoomInfo, and similar tools to identify high-value accounts and buying signals
Partner with MarTech and RevOps on lead enrichment, scoring, routing, workflows, and API-driven integrations
Use HockeyStack or equivalent attribution technology to connect programs and channels to pipeline
Reallocate budget and resources based on measurable performance
Build reporting connecting marketing activity to opportunities, pipeline, velocity, and revenue
Create segment and vertical playbooks, repeatable campaign frameworks, audience prioritization, testing, conversion-rate optimization, lead-management processes, operating rhythms, and performance reporting
Perform other duties and responsibilities as required, assigned, or requested
Travel up to 10%, including travel to the Los Angeles-based office at least once per quarter

Requirements

What you’ll need

7–10+ years of B2B marketing experience, with meaningful ownership of demand generation, growth, or pipeline
3+ years leading inbound or pipeline-generation strategy for SMB, Mid-Market, or similarly complex B2B segments
Proven ability to generate measurable pipeline and revenue through multi-channel marketing
Experience partnering closely with Sales, RevOps, Demand Gen, and Marketing Operations
Experience across paid media, programmatic, search, social, content syndication, email, landing-page optimization, and/or related performance channels
Strong understanding of CRM, marketing automation, lead management, attribution, enrichment, and funnel analytics
Ability to think in pipeline, conversion, CAC, velocity, and revenue
Ability to translate buyer insights into compelling campaigns and offers
Analytical, curious, and willing to challenge assumptions with data
Understanding of marketing to complex organizations and multiple stakeholders
Ability to move from executive-level strategy to hands-on campaign and funnel decisions
Experience using data, technology, automation, and experimentation to scale growth
Ability to build systems and playbooks rather than relying on one-off tactics
Ability to go deep in healthcare while maintaining a broader perspective across industries
Effective communication skills, including excellent written, verbal, and executive communication
Experience with Salesforce, HubSpot, Marketo, or similar CRM/MAP platforms
Bachelor's degree
Must be able to sit for long periods and handle long periods of screen time
Reliable, high-speed internet
No visa sponsorship available

Benefits

Comp & perks

Annual performance bonus
ESPP
Enhanced time off packages
Benefits
Fully remote work within the U.S.
Up to 10% travel
Remote and hybrid career opportunities offered by the employer
Reliable, high-speed internet requirement for remote work