Lifecycle Marketing – Operations Manager

Consensus Cloud Solutions

. Develop and execute multichannel lifecycle programs across web, email, social, call scripts, ads, and CTV, including onboarding, adoption, retention, re-engagement, and upgrades .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $90,000 - $110,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lifecycle marketing and CRM, with a strong focus on Salesforce Marketing Cloud for journey orchestration and audience segmentation. Proven ability to analyze data for targeted marketing strategies and lead cross-functional initiatives to drive retention and revenue growth.

Highest-signal resume keywords

Salesforce Marketing Cloud ExpertiseLifecycle Marketing ExperienceAnalytical SkillsProject Management SkillsTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRMJourney OrchestrationSegmentationPersonalizationA/B TestingDashboard ReportingData AnalysisSQLCampaign Execution

Soft Skills

CommunicationProject ManagementCoachingCollaborationProblem-Solving

Tools & Technologies

Salesforce Marketing CloudConversicaPathFactoryData Cloud/Data 360APIsWebhooksJSON

Industry Keywords

RetentionEngagementRevenue GrowthCustomer MarketingSales Adoption

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Develop and execute multichannel lifecycle programs across web, email, social, call scripts, ads, and CTV, including onboarding, adoption, retention, re-engagement, and upgrades
Build, maintain, and optimize automated journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms
Translate behavioral, transactional, and product-usage data into targeted audiences and personalized experiences using Marketing Cloud, PathFactory, WhatsFix, Data Cloud/Data 360, SQL, and dynamic content
Support marketing integrations and workflow configuration across connected platforms
Work with technical partners on APIs, webhooks, field mappings, JSON payloads, identity resolution, and system-to-system data flows
Support vendors and platform management, audience refresh schedules, send-volume forecasts, and platform usage costs
Evaluate emerging Salesforce and AI capabilities for lifecycle applications
Co-develop warm handoff workflows based on PLG signals, engagement, and intent
Establish SLAs and feedback loops with Sales and equip representatives with collateral, sequence playbooks, and automated cadences
Lead experimentation across audiences, messaging, channels, and timing
Monitor retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact
Deliver regular insights and recommendations to leadership
Manage campaign execution staff supporting customer marketing and acquisition
Coordinate priorities with Marketing, Sales, RevOps, Product, Creative, Analytics, Customer Service, and external partners
Perform other duties and responsibilities as required, assigned, or requested

Requirements

What you’ll need

5+ years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated results in retention, engagement, or revenue growth
Hands-on expertise in Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and deliverability
Strong analytical, communication, and project management skills, including A/B testing, dashboard reporting, and presenting actionable insights
Bachelor’s degree or equivalent practical experience
Experience managing and coaching direct reports, leading cross-functional initiatives, and translating business strategy into technical requirements
Must be able to sit for long periods and handle long periods of screen time
Reliable, high-speed internet
Not eligible for sponsorship

Benefits

Comp & perks

Annual performance bonus
Employee Stock Purchase Plan (ESPP)
Enhanced time off packages
Benefits
Fully remote within the U.S.
Up to 10% travel