Apply

Ready to go for it?

AI Apply speeds things up—apply directly if you prefer.

FREE ACCESS
5,000–10,000 jobs/day
Scoutfield Logo

See all jobs on Scoutfield

Search thousands of fresh jobs every day.

Discover
  • Fresh listings
  • Fast filters
  • No subscription required
Create a free account and start exploring right away.
Constant Contact

Director – Product Marketing

Constant Contact

. Drive marketing and sales products for small businesses across all product areas .

Posted 11/10/2026full-timeBoston • Massachusetts • United StatesLead💰 $158,760 - $198,450 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in Product Marketing, focusing on defining positioning, pricing, and packaging strategies that drive business results. Proven ability to collaborate with cross-functional teams and lead strategic planning initiatives to enhance market positioning.

Highest-signal resume keywords
Product Marketing ExperienceCross-Functional Team LeadershipPositioning And Messaging DevelopmentPricing And Packaging StrategyCustomer-Focused Marketing Mindset

ATS Keywords

Tailor your resume
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningPricing StrategyPackaging StrategyMarket AnalysisSales EnablementData-Driven RecommendationsECommerce StrategyDirect Sales StrategyBusiness Results MeasurementCompetitive Messaging
Soft Skills
Collaboration SkillsRelationship-BuildingWritten CommunicationOral CommunicationAdaptability
Tools & Technologies
Marketing PlatformsSales PlatformsWebsite Optimization ToolsInformation-Sharing Platforms
Industry Keywords
Technology IndustrySmall Business MarketingConsumer MarketsSMB MarketsGo-To-Market Strategy

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Drive marketing and sales products for small businesses across all product areas
  • Develop multi-product positioning and messaging across two platforms
  • Drive packaging and pricing recommendations across product lines
  • Partner with cross-functional teams to develop marketing and sales strategies for business growth
  • Advance Constant Contact’s market position with alignment from product management, sales, marketing, and executive leadership
  • Lead the Product Marketing Strategic Planning team
  • Liaise with Research & Intelligence and Go-To-Market to drive consistency and efficiency across Product Marketing
  • Refine the positioning framework and ensure new features are reflected in messaging across channels and teams
  • Monitor and maintain competitive messaging, internal resources, and sales enablement materials
  • Evaluate pricing and packaging to ensure the right mix of features and price points
  • Partner with Product teams on holistic product roadmaps and communicate them across the organization
  • Create information-sharing strategies and platforms for product and marketing news
  • Partner with Creative and Web teams to refresh, test, and optimize website messaging, positioning, and presentation

Requirements

What you’ll need
  • Bachelor’s degree in Marketing, Business or related field or equivalent
  • 10+ years of Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results, with experience in both products and services
  • Track record of proven business results from leading cross-functional teams
  • Proven ability to identify marketplace opportunities and drive action to pursue them
  • Strong collaboration and relationship-building skills with peers and executive leadership
  • Ability to create logic-driven, data-backed recommendations
  • Excellent written and oral communication skills
  • Customer-focused marketing mindset
  • Ability to operate with limited guidance and know when to ask for help
  • Experience defining and leading execution of cross-sell or upsell strategies
  • Experience with both eCommerce and direct sales channels
  • Experience in the technology industry serving consumer or SMB markets
  • Ability to work in a fast-paced, high-stakes, high-visibility, rapidly changing environment

Benefits

Comp & perks
  • Health and welfare benefits
  • Paid leave
  • Diversity and inclusion programs
  • Educational opportunities
  • Career growth opportunities
  • Coaching opportunities
  • Professional development opportunities
  • Generous paid time off policy
  • Competitive benefits package supporting the health and well-being of employees and their families
  • Hybrid work flexibility
  • Access to office locations for in-person collaboration, live trainings, and socializing with colleagues