Associate Marketing Brand Manager

Constellation Brands

. Assist in developing and implementing short- and long-term marketing objectives and strategies.

Posted 10/27/2026full-timePaso Robles • California • United StatesMid-Level💰 $96,700 - $153,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand management, marketing strategy development, and execution, with a strong focus on financial acumen and performance analysis. Proven ability to lead cross-functional teams and manage multi-agency partnerships in the consumer packaged goods and beverage industries.

Highest-signal resume keywords

Brand Management ExperienceFinancial AcumenProject Management SkillsCross-Functional Team LeadershipConsumer Packaged Goods Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBrand PlanningSales Impact AnalysisP&L ManagementMarket ResearchEvent MarketingPoint-of-Sale Program DevelopmentAdvertising Campaign ExecutionBudget ManagementConsumer Programming

Soft Skills

Exceptional OrganizationStrong Communication SkillsPresentation SkillsProfessional MaturityFlexibility in Work Style

Certifications & Qualifications

Bachelor's Degree in MarketingMBA (Preferred)

Industry Keywords

Consumer Packaged GoodsBeverage IndustryLuxury EventsRetail MarketingTrade Marketing

About the role

Key responsibilities & impact

Assist in developing and implementing short- and long-term marketing objectives and strategies.
Lead development and execution of brand plans and tactics to achieve brand, business and financial goals.
Support brand strategy, consumer segmentation, targeting and positioning, and coordinate qualitative and quantitative research.
Participate in creative development and execution of national and local advertising campaigns across TV, radio, print, outdoor, trade and alternative media.
Manage day-to-day brand budgets, purchase orders, invoices, forecasts and expenditures.
Lead brand business analysis and monitor brand and business performance against goals.
Measure and analyze sales impact, wholesaler execution and marketing expenditure profitability/ROI.
Support national, regional and local media planning initiatives.
Develop brand promotions and consumer programming with Retail/Trade Marketing.
Develop permanent and non-permanent point-of-sale programs and related materials.
Identify and develop event marketing programs, including sponsored events, charitable donations and trade functions.
Align event strategy and execution with the luxury events team for events and auctions.
Partner with Hospitality, eCommerce and Wine Club teams on direct-to-consumer programming.
Ensure brand standards are met across eCommerce activities.
Communicate marketing programs to internal and external partners, including Field Sales, Management and Corporate Communications.
Participate in market visits and Business Unit planning and review meetings.
Use competitive, category, consumer, shopper and retailer insights to optimize concepts and drive growth.
Prepare materials for executive updates, sales and retailer meetings, and Stage Gate meetings.

Requirements

What you’ll need

Bachelor's degree in relevant field (Marketing, Business, Management, etc.).
Progressive experience in the CPG industry with at least 3 to 5 years of brand management experience, or 1 to 2 years of brand management experience and an MBA.
Exposure to the beverage industry a plus
Professional maturity, exceptional organization and project management skills
Strong writing, presentation and verbal communication skills
Strong commercial and financial acumen, with experience working with P&L's
Demonstrated skill in building and leading strong cross-functional teams; proven experience managing multi-agency partners
Demonstrates a genuine desire and passion for the alcohol industry
Able to lift 40 lbs on occasion.
Must be able to sit at a workstation for up to 2-hour intervals.
Must be flexible in work style and schedule: travel up to 30%.
Availability to work weekends and evenings on occasion as required.
Must have a valid U.S. Passport.

Benefits

Comp & perks

Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Comprehensive benefits package