Market Development Manager

Constellation Brands

. Drive sales performance by managing sales, retail execution, operations, and key wholesaler relationships in an assigned geographic area .

Posted 10/30/2026full-timeArlington • Virginia • United StatesMid-LevelSenior💰 $100,300 - $153,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in sales management, wholesaler training, and business development within the consumer packaged goods sector. Proficient in executing strategic plans, managing key accounts, and utilizing business information tools to drive sales performance.

Highest-signal resume keywords

Sales Management ExperienceWholesaler Training DevelopmentAdvanced Microsoft Excel SkillsBusiness Information Reporting ToolsConsumer Product Sales Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Performance ManagementRetail ExecutionVolume PlanningDistribution Strategy DevelopmentInventory ManagementPricing Strategy DevelopmentBusiness Plan ExecutionMarket DevelopmentPoint-of-Sale Materials ManagementCorrective Action Development

Soft Skills

Relationship ManagementCommunication SkillsTeam LeadershipProblem-Solving SkillsAnalytical Thinking

Tools & Technologies

Microsoft ExcelMicrosoft WordMicrosoft PowerPointIBM Lotus NotesCognos 7/8Retail Vision

Industry Keywords

Consumer Packaged GoodsWholesaler StandardsRetail Vision ExecutionOn-Premise AccountsSales Territory Management

Tech Stack

Tools & technologies

Cognos

About the role

Key responsibilities & impact

Drive sales performance by managing sales, retail execution, operations, and key wholesaler relationships in an assigned geographic area
Partner with an area General Manager and Regional Development Manager to set priorities and execute the business plan for a high-priority sales territory
Manage and direct a group of wholesalers, including execution of Constellation’s Retail Vision and Wholesaler Standards and Practices
Direct and implement wholesaler training and development initiatives
Supervise and monitor point-of-sale materials allocation and use
Support National and key Regional On-Premise accounts and close mandated distribution gaps
Develop volume, distribution, seasonal, and investment plans for national sales priorities
Conduct annual planning meetings and monthly business reviews with wholesaler management
Identify market-specific business development opportunities to grow Constellation share
Develop trimester plans, volume and distribution goals, programming, and tactical expenditure levels
Identify pricing opportunities, make recommendations, and ensure approved price changes and target PTR/PTCs are executed
Develop and monitor CTF investment strategies, annual business plans, and budget compliance
Execute new product rollout plans with Key Account, National Account, and wholesaler teams
Identify wholesaler performance gaps, develop corrective actions, and recommend volume-driving initiatives
Ensure wholesaler commitment and cooperation throughout initiative execution
Ensure adequate product inventory levels and proper inventory rotation
Prioritize supply chain issues related to code date and aging inventory and recommend actions
Complete other duties as assigned

Requirements

What you’ll need

A Bachelor’s degree or equivalent job experience in the CPG business
Minimum of 3 years of consumer product sales and sales management experience
Computer literacy
Advanced Microsoft Excel skills
Proficiency with Microsoft Word, PowerPoint, and e-mail programs such as IBM Lotus Notes
Ability to utilize Business Information reporting tools such as Cognos 7/8 and sales reporting tools such as Retail Vision
Ability to travel a minimum of 30% of working time (15% for Emerging Distributor MDM), including ability to drive up to 5 hours
Ability to stand, walk, and sit
Ability to move up to 55 lbs.
Ability to use hands to handle or feel; reach with hands and arms
Ability to climb or balance stairs/ladders
Ability to stoop, kneel, crouch or crawl; talk and hear
Close vision, distant vision, ability to adjust focus, and peripheral vision
Ability to stand for extended periods and work on a computer for extended periods
Valid driver's license and ability to drive a car and travel via plane/train as needed
Must be at least 21 years of age

Benefits

Comp & perks

Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Comprehensive package of benefits for eligible employees