Market Development Manager

Constellation Brands

. Drive sales performance by managing sales, retail execution, operations, and key wholesaler relationships in an assigned geographic area.

Posted 9/18/2026full-timeDallas • Texas • United StatesMid-LevelSenior💰 $96,700 - $148,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales management and consumer product sales, with a strong focus on developing and executing strategic sales plans, managing wholesaler relationships, and driving performance in a competitive market. Proficient in utilizing business information reporting tools and advanced Microsoft Office applications to support operational efficiency and decision-making.

Highest-signal resume keywords

Sales Management ExperienceConsumer Product SalesBusiness Information Reporting ToolsAdvanced Microsoft ExcelRelationship Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PlanningMarket DevelopmentInventory ManagementAnalytical SkillsBudget Compliance

Soft Skills

Communication SkillsInitiativeProactive Problem SolvingDiligenceFollow-Through

Tools & Technologies

Cognos 7/8Retail VisionMicrosoft WordMicrosoft PowerPointIBM Lotus Notes

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Consumer Packaged GoodsWholesaler StandardsRetail ExecutionOn-Premise AccountsPoint-of-Sale Materials

Tech Stack

Tools & technologies

Cognos

About the role

Key responsibilities & impact

Drive sales performance by managing sales, retail execution, operations, and key wholesaler relationships in an assigned geographic area.
Partner with an area General Manager to set priorities and execute the business plan for a high-priority sales territory.
Manage and direct a group of Wholesalers, including execution of Constellation’s Retail Vision and Wholesaler Standards and Practices.
Direct and implement training and development initiatives for Wholesalers.
Supervise and monitor allocation and use of point-of-sale materials according to budgets and account/market objectives.
Support National and key Regional On-Premise accounts, including program execution and closing mandated distribution gaps.
Develop sales plans and goals for volume, distribution, and seasonal applications.
Conduct annual planning meetings and monthly business reviews with Wholesaler management.
Identify market-specific business development opportunities to grow Constellation share.
Complete ABP/Trimester planning with the area GM and key Wholesalers.
Develop Trimester plans, volume/distribution goals, programming, CTF, and Wholesaler Tactical expenditure levels.
Identify market pricing opportunities, make recommendations, communicate approved price changes, and ensure target PTR/PTCs are executed.
Evaluate new-product market-level pricing and determine the go-forward approach.
Develop CTF investment strategies and annual business plans; communicate plans and monitor budget compliance.
Execute new product rollout plans with Key Account, National Account, and Wholesaler teams.
Identify Wholesaler performance gaps, recommend corrective actions, and develop tactics and resource plans for volume-driving initiatives.
Gain Wholesaler commitment and ensure cooperation throughout initiative execution.
Ensure adequate product inventory levels and proper inventory rotation.
Prioritize supply-chain issues involving code dates and aging inventory and recommend actions to the GM.
Complete other duties as assigned.

Requirements

What you’ll need

A Bachelor’s degree or equivalent job experience in the CPG business.
Minimum of 3 years of consumer product sales and sales management experience.
Computer literacy with the ability to use Microsoft Word, Excel at advanced level, PowerPoint, and e-mail programs such as IBM Lotus Notes.
Ability to utilize Business Information reporting tools such as Cognos 7/8 and sales reporting tools such as Retail Vision.
Ability to travel a minimum of 30% of working time (15% for Emerging Distributor MDM), including ability to drive up to 5 hours.
Demonstrated ability to take initiative and be proactive in identifying customer issues, recommending solutions and executing effectively.
Proven track record in building effective relationships with customers and internal associates.
Demonstrated diligence and ability to follow through on commitments.
Strong oral, written and interpersonal communication skills.
Demonstrated ability to achieve performance goals with minimum direction and supervision.
Demonstrated solid analytical and math skills.
Must be able to stand, walk, and sit.
Must be able to move up to 55 lbs.
Must be able to use hands to handle or feel; reach with hands and arms.
Must be able to climb or balance stairs/ladders.
Must be able to stoop, kneel, crouch or crawl; talk and hear.
Must have close vision, distant vision, ability to adjust focus, and peripheral vision.
Must be able to stand for extended periods and work on a computer for extended periods.
Must have a valid driver's license and be able to drive a car and travel via plane/train as needed.
Must be at least 21 years of age.

Benefits

Comp & perks

Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Comprehensive package of benefits for eligible employees