Performance Marketing Specialist, Paid Search – Media

Constructor

. Lead Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs .

Posted 10/22/2026full-timeRemoteJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing paid media campaigns across various platforms, including Google Ads, with a strong focus on lead generation and performance metrics. Proficient in audience targeting, budget management, and cross-channel collaboration to drive effective marketing strategies.

Highest-signal resume keywords

Paid Media ExperienceGoogle Ads Campaign ManagementAudience Targeting and SegmentationBudget Management and ROI OptimizationConversion Tracking and Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Campaign OptimizationKeyword Strategy DevelopmentAd CopywritingPerformance AnalysisConversion TrackingBidding StrategiesCampaign QAStructured TestingLead GenerationAudience Building

Soft Skills

Attention to DetailAnalytical SkillsProject ManagementStrategic ThinkingTactical Execution

Tools & Technologies

Google AdsAsanaHubSpotSalesforce6senseDreamdata

Industry Keywords

B2B MarketingPerformance MarketingLead GenerationEMEA LocalizationDigital Advertising

About the role

Key responsibilities & impact

Lead Google programs and run paid media across Search, YouTube, Display, DOOH, and LLMs
Plan, launch, and optimize advertising campaigns
Translate Sales and Demand Gen goals into plans by stage, persona, and segment
Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing
Build search campaigns end-to-end, including keyword strategy, match types, negative keywords, bidding, ad copy, audiences, and assets
Perform rigorous QA across copy, assets, campaign structure, audiences, UTMs, and keywords
Partner with the EMEA team to localize global campaigns
Track tasks, requests, and SLAs in Asana
Own audience-list hygiene and targeting across platforms
Build audiences from first- and third-party data
Manage pixels and primary versus secondary conversion architecture
Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI
Own pacing and anomaly detection and maintain documented budget pacing
Run structured tests on audiences, creative, landing pages, copy, and bidding
Conduct ongoing search-query analysis and keyword optimization
Lead weekly cross-channel optimization syncs
Deliver weekly, monthly, and quarterly reporting with clear recommendations
Lead campaign hindsight reviews
Stay current on platform changes, privacy, and B2B trends
Collaborate with Paid Social, Sales, Customer Marketing, Demand Gen, Creative, Product Marketing, and EMEA teams

Requirements

What you’ll need

2–3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment
Hands-on experience building and optimizing search campaigns within Google Ads, ideally with a focus on lead generation
Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
Experience managing budgets and pacing against goals, preferably optimizing toward leads, pipeline, cost efficiency, and ROI
Experience running structured tests and turning results into clear recommendations
Experience in a B2B or B2B SaaS environment preferred
Experience with ad placements across YouTube, Display, DOOH, or LLMs preferred
Experience localizing campaigns for EMEA markets preferred
Experience building and maintaining audiences from first- and third-party data preferred
Experience with HubSpot, 6sense, Dreamdata, Asana, and/or Salesforce preferred
Strong attention to detail, especially in QA
Outstanding analytical skills and strong experience in performance optimization
Clear writing ability for ad copy across different audiences and markets
Ability to flex between strategic thinking and tactical execution
Strong project management skills and ability to run several campaigns in parallel

Benefits

Comp & perks

Unlimited vacation time – employees are strongly encouraged to take at least 3 weeks per year
Competitive compensation package including stock options
Fully remote team – choose where you live
Work from home stipend
Apple laptops provided for new employees
Training and development budget for every employee, refreshed each year
Maternity & Paternity leave for qualified employees
Opportunity to work with smart people, grow, and make a meaningful impact