Performance Marketing Specialist, Paid Social – Media

Constructor

. Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio .

Posted 10/22/2026full-timeRemote • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, launching, and optimizing paid media campaigns across platforms such as LinkedIn and Meta, with a strong focus on lead generation and performance optimization. Proficient in managing budgets, audience targeting, and conversion tracking while delivering actionable insights through structured testing and reporting.

Highest-signal resume keywords

Paid Media ExperienceSocial Campaign OptimizationConversion Tracking ManagementBudget Management and PacingAudience Building from Data

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationLead GenerationConversion TrackingAudience TargetingAd Copy CreationStructured TestingPerformance AnalysisData-Driven RecommendationsQA ProcessesBudget Pacing

Soft Skills

Attention to DetailAnalytical SkillsProject ManagementStrategic ThinkingTactical Execution

Tools & Technologies

LinkedInMetaHubspot6senseDreamdataAsanaSalesforce

Industry Keywords

B2BB2B SaaSEMEA MarketsPerformance MarketingLead QualityCost EfficiencyCampaign LocalizationAd PlacementsContent SyndicationDigital Advertising

About the role

Key responsibilities & impact

Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio
Build tactical strategies across TOFU, MOFU, and BOFU and across 1:many, 1:few, and 1:1 programs
Translate Sales and Demand Gen goals into plans by stage, persona, and segment
Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing
Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences
Run QA across copy, assets, campaign structure, audiences, and UTMs
Partner with the EMEA team to localize global campaigns
Track tasks, requests, and SLAs in Asana
Own audience list hygiene and targeting across platforms
Build audiences from first- and third-party data
Manage pixels and primary vs. secondary conversion architecture
Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI
Own pacing and anomaly detection and maintain documented budget pacing
Run structured tests on audiences, creative, landing pages, copy, and bidding
Run search query analysis and keyword optimization
Lead weekly cross-channel optimization syncs
Deliver weekly, monthly, and quarterly reporting with recommendations
Lead campaign hindsights and document learnings and next steps
Stay current on platform changes, privacy, and B2B trends

Requirements

What you’ll need

2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment
Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation
Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions
Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI
Experience running structured tests and turning results into clear recommendations
Experience in a B2B or B2B SaaS environment preferred
Experience with ad placements across YouTube, Display, DOOH, or LLMs preferred
Experience localizing campaigns for EMEA markets preferred
Experience building and maintaining audiences from first- and third-party data preferred
Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce preferred
Strong attention to detail, especially in QA
Outstanding analytical skills and strong experience in performance optimization
Clear writer who can create ad copy for different audiences and markets
Self-starter able to flex between strategic thinking and tactical execution
Strong project management, able to run several campaigns in parallel

Benefits

Comp & perks

Unlimited vacation time – we strongly encourage all of our employees take at least 3 weeks per year
A competitive compensation package including stock options
Fully remote team – choose where you live
Work from home stipend
Apple laptops provided for new employees
Training and development budget for every employee, refreshed each year
Maternity & Paternity leave for qualified employees
Work with smart people who will help you grow and make a meaningful impact