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Mid-Level Marketing Analyst – Products
Construtora Tenda. Support coordinators and managers in decision-making by providing the team with complete, up-to-date data on the area’s key performance indicators .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing planning, project management, and data analysis to drive product development and marketing initiatives. Proficient in managing multiple products and ensuring alignment with branding and visual identity guidelines.
Highest-signal resume keywords
Strategic Marketing PlanningProject ManagementData AnalysisDemand Management ToolsConstruction Industry Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyProduct Lifecycle ManagementCampaign DevelopmentPerformance Indicator AnalysisMarketing Material Production
Soft Skills
Communication SkillsNegotiation SkillsOrganizational SkillsSystems-Thinking Skills
Tools & Technologies
Runrun.itMondayTrelloAI Workflow Tools
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in AdvertisingBachelor’s Degree in CommunicationsBachelor’s Degree in Business Administration
Industry Keywords
Construction IndustryProduct ManagementMarketing CollateralKey VisualsPoint-of-Sale Materials
About the role
Key responsibilities & impact- Support coordinators and managers in decision-making by providing the team with complete, up-to-date data on the area’s key performance indicators
- Participate in the entire development launch process, from briefing intake through go-to-market development
- Serve as the central point of contact for project management
- Take a strategic role in marketing planning for products and developments, from scope definition through delivery organization
- Translate business objectives, product attributes, and regional needs into strategic direction for the teams involved
- Lead and organize the marketing deliverables plan, ensuring consistent cadence, cross-channel coherence, and stakeholder alignment
- Create briefs and maintain dialogue with internal creative teams and agencies
- Ensure consistency of the marketing strategy throughout the different stages of the product lifecycle
- Support decisions regarding campaigns, formats, materials, volumes, and priorities
- Ensure the application of branding, visual identity, and brand positioning guidelines
- Plan, track, and analyze asset volumes, timelines, and production capacity, proposing efficiency improvements
- Structure and present strategic reports and analyses on deliverables, products, and material performance
- Propose improvements to processes, workflows, and planning models within Strategic Marketing
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
- Solid experience in the construction industry, with direct involvement in product and development management and communications
- Strong strategic planning, organizational, and systems-thinking skills
- Experience managing multiple products simultaneously, assessing commercial impact, and prioritizing deliverables
- Familiarity with the creation and production of marketing materials, including key visuals (KVs), campaigns, digital assets, offline media, OOH, marketing collateral, and point-of-sale materials
- Analytical profile, with the ability to work effectively with volume data, schedules, and performance indicators
- Experience with demand management and planning tools such as Runrun.it, Monday, Trello, or similar platforms
- Excellent communication and negotiation skills
- Knowledge of and experience using AI to support and organize processes and daily workflows is a strong advantage
Benefits
Comp & perks- Meal and food allowance through iFood Benefícios
- Transportation allowance – available for other positions
- TendaPrev pension plan
- Annual bonus based on results
- Health insurance – no monthly premium for the primary member; copayment applies for services used
- Optional dental insurance
- Life insurance
- Wellhub
- Dr. Alper – free consultations with specialists in various fields
- Pregnancy Support Program and extended maternity leave
- Pharmacy partnership
- Hybrid work arrangement – work from home two days per week
- Flexible working hours
- Birthday day off
- Alô Viva Bem – an exclusive employee support channel
- Education platform
- Education subsidy
- Childcare assistance for mothers
- Extended paternity leave
- Discount on Tenda apartments
- Discount on Cinemark tickets
- Christmas allowance