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Senior Institutional Marketing Analyst
Construtora Tenda. Act strategically in institutional marketing planning, from defining the scope to organizing deliverables for each project led by the team .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic marketing planning, project management, and brand positioning, with a strong analytical ability to interpret data and drive actionable insights. Proficient in managing integrated marketing campaigns across various channels while ensuring brand consistency and alignment with business objectives.
Highest-signal resume keywords
Strategic Marketing PlanningProject ManagementBrand PositioningData AnalysisDemand Management Tools
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
BrandingStrategic MarketingProject ManagementData AnalysisIntegrated Marketing CampaignsCreative Production ProcessesQuantitative ResearchQualitative ResearchKey Performance IndicatorsBudget Management
Soft Skills
Organizational SkillsStrategic PlanningCross-Channel CoherenceTeam CollaborationCommunication Skills
Tools & Technologies
Runrun.itMondayTrelloArtificial Intelligence Tools
Industry Keywords
MarketingAdvertisingCommunicationsBusiness AdministrationConstruction Industry
About the role
Key responsibilities & impact- Act strategically in institutional marketing planning, from defining the scope to organizing deliverables for each project led by the team
- Translate business and brand objectives into clear strategic direction for all involved teams and partners
- Ensure strategic marketing consistency throughout the project by leading and organizing the delivery plan, maintaining cadence, ensuring cross-channel coherence, and aligning with internal teams
- Serve as the internal brand reference and guardian of branding and positioning guidelines
- Plan, monitor, and analyze persona research, brand research, and regional studies, translating data into reports and strategic action plans
- Drive the evolution of processes, workflows, and frameworks within the Branding and Content team
- Establish routines for controlling and monitoring the team’s projects and budget, as well as prepare reports for results review meetings
- Structure an ongoing brand and business monitoring routine to enable faster decisions and opportunity-driven campaigns
Requirements
What you’ll need- Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field
- Experience in branding or strategic marketing
- Strong strategic planning and organizational skills
- Experience managing multiple projects simultaneously, assessing business impact, and prioritizing deliverables
- Strong command of creative and production processes for integrated marketing projects, including campaigns involving digital, audiovisual, and print production, influencers, PR, and online/offline media
- Analytical profile, with the ability to work with research (desk, quantitative, and qualitative), interpret data, and analyze key performance indicators
- Experience with demand management and planning tools (Runrun.it, Monday, Trello, or similar)
- Preferred: experience using Artificial Intelligence tools to complement professional workflows
- Preferred: experience in the construction industry or related markets
Benefits
Comp & perks- Meal and food allowance through iFood Benefícios
- Transportation allowance – Available for other positions
- TendaPrev pension plan
- Annual bonus based on achievement of results
- Health insurance – No monthly premium for the primary member; copayments apply for services used
- Dental insurance – Optional
- Life insurance
- Wellhub
- Dr. Alper – Free consultations with specialists in different fields
- Pregnancy support program and extended maternity leave
- Pharmacy benefit
- Hybrid work model – Work from home twice a week
- Flexible working hours
- Birthday day off
- Alô Viva Bem – Exclusive employee support channel
- Education platform
- Education subsidy
- Childcare assistance for mothers
- Extended paternity leave
- Discount on Tenda apartments
- Cinemark ticket discount
- Christmas allowance