Director, Measurement – Attribution

Consumer Edge

. Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data, improving coverage, rigor and speed of delivery .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $170,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in advertising measurement and analytics, particularly in closed-loop sales attribution and sales lift measurement. Proficient in developing measurement solutions that enhance client acquisition and retention while leveraging AI tools for analysis and reporting.

Highest-signal resume keywords

Closed-Loop Sales AttributionSales Lift MeasurementIncrementality and Causal InferenceSQL and PythonAdvertising Ecosystem Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Advertising MeasurementSales AttributionIncrementality MeasurementCausal InferenceData AnalysisModel BuildingCampaign Impact QuantificationClient Deliverables CreationMeasurement Standards DevelopmentPrivacy-Safe Exposure Matching

Soft Skills

Client CommunicationJudgment in Measurement DesignTeam LeadershipPresentation SkillsConviction in Best Practices

Tools & Technologies

AI ToolsDSPsRetail Media NetworksProgrammatic AdvertisingClean Rooms

Industry Keywords

Retail MediaCommerce MediaPurchase-Based MeasurementCampaign Exposure DataClient Growth

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data, improving coverage, rigor and speed of delivery
Define the measurement offering, including sales attribution, new-to-brand, and reach and frequency
Design and launch incremental sales lift measurement with clear confidence standards across digital, CTV, social, retail media and other channels
Quantify campaign impact, including purchases occurring outside the platform where the ad ran
Turn campaign results into standardized client deliverables, post-campaign reports and benchmarks
Present results to CPG, agency and retailer leaders and provide recommendations on audience selection, media allocation, channel mix, campaign frequency and future test design
Set expectations, conduct feasibility reviews, identify setup gaps, support pitches and proposals, and provide proof points for new business and client growth
Set measurement standards, define privacy-safe exposure-to-purchase matching requirements, and prioritize methodologies and client-ready offerings
Work with Product, Engineering, DSPs, clean rooms, retailers, partners and platforms to build a repeatable automated measurement pipeline
Develop a senior data analyst and grow the measurement team as the business scales
Use AI to automate routine analysis, QA and reporting

Requirements

What you’ll need

10+ years in advertising measurement and analytics, including experience in retail media, commerce media or purchase-based measurement
Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention and growth
Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level or comparable purchase transaction data
Deep expertise in incrementality and causal inference
Strong understanding of the advertising ecosystem, including DSPs, retail media networks, programmatic advertising, clean rooms and campaign exposure data, and experience integrating measurement with partners and platforms
Strong SQL and Python (or R); ability to build and check models independently
Credibility with senior CPG, agency and retailer clients, and ability to explain complex results simply and set realistic expectations
Sound judgment about what a measurement design can and cannot prove
Experience leading or developing analysts
Comfort using AI tools as an everyday part of the work
Well-formed point of view on measurement best practices and conviction to defend it with clients and internally

Benefits

Comp & perks

Performance-based bonus
Company equity
401(k) matching
Paid parental leave
Flexible and generous time off
Work-from-home flexibility
Subsidized health benefits