Junior Digital PR Associate

ConsumerAffairs

. Support the planning and execution of digital PR campaigns that drive media coverage, referral traffic, social engagement, and brand awareness for ConsumerAffairs.

Posted 10/3/2026full-timeRemote • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong writing and communication skills essential for crafting compelling pitches and campaign messaging, alongside foundational knowledge of SEO principles to enhance digital PR efforts. Capable of managing multiple tasks in a fast-paced environment while maintaining attention to detail and organization.

Highest-signal resume keywords

Digital PR Campaign ExecutionMedia RelationsSEO Principles UnderstandingStrong Writing SkillsOrganizational Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Digital PRContent MarketingSEOMedia OutreachCopywritingData AnalysisResearchSelf-Editing

Soft Skills

Detail-OrientedSelf-MotivatedCuriousOpen to Feedback

Tools & Technologies

Muck RackBuzzStreamProwlyCisionAhrefsSEMrushMozGoogle Search ConsoleGoogle WorkspaceSlack

Industry Keywords

Public RelationsJournalismMarketingCommunicationsCampaign Performance Measurement

About the role

Key responsibilities & impact

Support the planning and execution of digital PR campaigns that drive media coverage, referral traffic, social engagement, and brand awareness for ConsumerAffairs.
Stay tapped into trends across news, pop culture, and digital marketing to help inspire timely, relevant campaign ideas.
Write compelling, tailored pitches that capture journalists’ attention and help earn high-quality media coverage across top-tier and niche outlets.
Build and maintain relationships with media contacts, including journalists, editors, and influencers, while keeping outreach organized and up to date.
Support media interview preparation for TV, radio, and digital outlets, including briefing materials, talking points, and coordination with internal stakeholders.
Monitor competitor activity and flag relevant trends, media moments, and industry opportunities for the broader team.
Collaborate across teams to brainstorm creative content ideas and support initiatives that grow ConsumerAffairs’ authority and visibility.

Requirements

What you’ll need

Bachelor’s degree in public relations, journalism, marketing, communications, or a related field.
0-2 years of hands-on experience in digital PR, media relations, content marketing, SEO, or a related area is a plus. Internships, academic projects, freelance work, or relevant coursework are all welcome.
Foundational understanding of SEO principles, including how content, backlinks, and authority contribute to organic growth.
Strong writing and communication skills, with a creative approach to crafting compelling pitches and campaign messaging.
Able to self-edit for spelling, grammar, clarity, and accuracy before submitting work.
Detail-oriented with strong organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.
Comfortable working with data at a basic level and interested in learning how to measure and report on campaign performance.
Self-motivated, curious, and open to feedback, with a strong desire to grow in a digital PR role.
Exposure to media outreach or PR tools such as Muck Rack, BuzzStream, Prowly, or Cision through internships, projects, or training.
Introductory experience with SEO or research tools like Ahrefs, SEMrush, Moz, or Google Search Console.
Comfortable using AI-powered tools to support research, ideation, personalization, and efficiency, while applying human judgment, accuracy checks, and editorial standards.
Familiarity with AP Style and the ability to write accurate, polished copy for outreach.
Comfortable using spreadsheets (Excel or Google Sheets) to organize information and track outreach; experience with basic formulas, sorting, and filtering is a plus but not required.
Familiarity with Google Workspace and collaboration tools like Slack, Airtable, or Trello.

Benefits

Comp & perks

Health Care Plan (Medical, Dental & Vision)
Retirement Plan (401k)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Training & Development
Collaborative work environment
Work-life harmony
Career development opportunities