Senior Product Marketing Manager, Content Cloud

Contentstack

. Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness .

Posted 9/17/2026full-timeRemote • United StatesSenior💰 $155,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing with a focus on headless CMS, DXP, and DAM. Proven ability to drive product adoption, develop competitive strategies, and effectively communicate value propositions to diverse stakeholders.

Highest-signal resume keywords

B2B SaaS Product Marketing ExperienceHeadless CMS MarketingPricing and Packaging OwnershipCompetitive Strategy DevelopmentCustomer Insights Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMarket ResearchData AnalysisAdoption Metrics DefinitionLive Product DemosRFP/RFI SupportEnterprise DAM ExperienceContent Infrastructure KnowledgeGrowth Strategy DevelopmentWin/Loss Analysis

Soft Skills

Strong CommunicationExecutive PresenceInfluence SkillsMentorshipCollaboration

Industry Keywords

Content CloudContentstackDigital Experience PlatformContent Management SystemEnterprise Market CompetitionCustomer FeedbackProduct-Led GrowthPartner EcosystemsRetail/CommerceAnswer Engine/Search Optimization

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Own the commercial strategy for Content Cloud, including positioning, packaging, launches, buyer narratives, and field readiness
Own the renewal and expansion narrative for the largest installed base, including growth of Assets and Launch adoption
Lead competitive strategy, including battlecards, win/loss insights, enterprise RFP/RFI support, and translating competitive deal intelligence into product strategy
Own pricing, packaging, ICP, and core value propositions in partnership with Sales, Product, and Marketing
Define and measure adoption goals for launches using data and customer feedback
Bring customer and market insights into strategy through customer conversations, analyst briefings, and competitive research
Represent Contentstack externally through live demos, webinars, customer roundtables, ContentCon, and other market-facing opportunities
Mentor, collaborate with, and provide strategic leadership to the product marketing team without direct management responsibility
Help protect and grow the largest installed base, drive expansion from CMS into Assets and Launch, and shape enterprise-market competition
Use customer insights, market intelligence, and adoption data to evolve Contentstack’s agentic-experience story

Requirements

What you’ll need

8-12 years of B2B SaaS product marketing experience
At least 4 years marketing a headless CMS, DXP, DAM, or content infrastructure product
Deep category experience in headless CMS, DXP, DAM, or content infrastructure
Hands-on enterprise DAM or content management experience
Familiarity with RFPs and complex enterprise buying processes
Proven experience owning pricing and packaging for a product line
Ability to demo a product live and unscripted without relying on a sales engineer; this will be tested during the interview process
Experience positioning against enterprise incumbents and challengers
Track record of applying lessons from wins and losses
Demonstrated track record of driving adoption after launch using data
Strong communication, executive presence, and influence skills
Ability to work effectively with senior leaders across Product, Sales, Marketing, and the executive team
Occasional travel
Additional experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization is a plus

Benefits

Comp & perks

Interesting, challenging work with opportunities to learn and grow
Spontaneous office happy hours
Organized outings
Community volunteer opportunities
Collaborative, diverse, distributed team culture
Opportunity to contribute without artificial hierarchies
Regular updates about the business and its performance