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VP, GTM Strategy – Systems
Contentstack. Own the GTM operating system across GTM Ops & Analytics, GTM Engineering, and GTM Apps .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in GTM operations, including pipeline management, revenue operations, and data architecture, while effectively leading cross-functional teams and driving automation initiatives. Proven ability to build and optimize GTM systems and technology ecosystems, particularly within enterprise SaaS environments.
Highest-signal resume keywords
GTM Operations LeadershipSalesforce Ecosystem ExpertiseAI and Automation ImplementationPipeline Management and ForecastingTeam Building and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
GTM Systems ArchitectureData ArchitectureRevenue OperationsForecastingPipeline ManagementGTM AnalyticsProcess DesignOperating CadenceAutomation WorkflowsGovernance and Permissions
Soft Skills
Executive PresenceCross-Functional InfluenceStrategic Decision-MakingCollaborationAdaptability
Tools & Technologies
SalesforceCPQMarketing AutomationAPIsMCP Surfaces
Industry Keywords
Enterprise SaaSHypergrowthTransformationOperating DisciplineData Quality
About the role
Key responsibilities & impact- Own the GTM operating system across GTM Ops & Analytics, GTM Engineering, and GTM Apps
- Lead revenue, marketing, and partner operations, including pipeline, forecasting, territory and quota planning, deal desk, renewals, services, funnel operations, lead routing, attribution, partner pipeline, and GTM performance reporting
- Build and evolve GTM architecture, including process design, operating cadence, web and GTM infrastructure, and the AI/agent layer
- Own the GTM technology ecosystem, including Salesforce, CPQ, marketing automation, integrations, APIs, MCP surfaces, permissions, and governance
- Partner with AI and Engineering to identify, prioritize, and deploy high-impact agent and workflow automation use cases across the revenue funnel
- Build and lead the GTM Systems organization, including pillar leads and teams across architecture/engineering, applications, and operations/analytics
- Establish the GTM data foundation and operating cadence, with shared definitions, clean data, trusted reporting, and consistent pipeline, forecasting, and business review rhythms
- Drive measurable GTM efficiency through AI, automation, and improved systems
- Report directly to the CEO and partner closely with the CRO, CMO, and CFO
Requirements
What you’ll need- 12+ years of experience across GTM functions within enterprise SaaS
- Experience navigating hypergrowth, transformation, and scaling operating discipline
- Proven experience building and owning GTM systems, data architecture, and operating infrastructure
- Hands-on AI and automation experience in a GTM environment, including deploying agents or automated workflows
- Understanding of governance, permissions, auditability, and data quality
- Deep expertise in the modern GTM technology stack, particularly Salesforce and its ecosystem
- Expertise in pipeline management, forecasting, revenue operations, and GTM analytics
- Experience building teams and operating capabilities from the ground up
- Ability to operate as both a hands-on builder and executive strategist
- Exceptional executive presence and cross-functional influence
- Ability to drive adoption, establish governance, and create alignment across Sales, Marketing, Customer Success, Services, Partnerships, Product, Engineering, Finance, and the CEO’s Office
- Comfortable making clear trade-offs and setting boundaries
- Willingness to travel occasionally
- Interest in collaborative, innovative, and fun cultures
Benefits
Comp & perks- Interesting, challenging work with opportunities to learn and grow
- Spontaneous office happy hours
- Organized outings
- Community volunteer opportunities
- Regular updates about the business and its performance
- Collaborative, innovative, and fun culture
- Occasional travel opportunities