Lifecycle Marketing Manager

Contour Education

. Own all external email and SMS communications to students and guardians from enrolment through re-engagement .

Posted 9/17/2026full-timeRemote • IndiaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, particularly in managing email and SMS communications tailored to students and guardians. Proficient in utilizing HubSpot for automation and reporting, with a strong focus on audience segmentation and engagement metrics.

Highest-signal resume keywords

Lifecycle MarketingHubSpot AutomationEmail And SMS CommunicationsAudience SegmentationHigh-Volume Calendar Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCRM MarketingEmail MarketingSMS MarketingAutomation ThinkingReporting And AnalyticsAudience JudgmentContent WritingWorkflow ManagementHigh-Volume Communication Management

Soft Skills

Organizational SkillsClear CommunicationJudgment

Tools & Technologies

HubSpot

Industry Keywords

EdTechRetention MarketingStudent EngagementInternational ExperienceMulti-Country Operations

About the role

Key responsibilities & impact

Own all external email and SMS communications to students and guardians from enrolment through re-engagement
Segment communications between students and guardians based on their different needs
Build automated HubSpot journeys from enrolment through the first week of class
Decide which communications should be automated and which require human involvement
Work with Academics and Digital Operations to verify information and timing
Stop or revise scheduled sends when class information changes
Manage approximately 100 student and guardian communications per month across programs
Maintain visible owners, approvals, dependencies, and the communications calendar in HubSpot
Review briefs and chase missing or contradictory information before sending
Track open, click, and completion rates and provide reporting the CMO can understand
Identify manual processes that could be improved with better tools and make the case for them
Report to the Chief Marketing Officer
Establish lifecycle communications as a dedicated function and create journeys that operate without constant supervision

Requirements

What you’ll need

4–6 years in lifecycle, CRM, or retention marketing, owning email and SMS end to end
Strong individual-contributor experience; not a people-manager role
Clear, human writing tailored to students, guardians, and short SMS messages
Audience judgment distinguishing broad versus targeted communications and transactional versus engagement messages
Ability to organise and manage a high-volume communications calendar
Automation thinking, including triggers, properties, branches, delays, exits, and safeguards in HubSpot-style journeys
Comfortable working across the India and Australia time difference
Hands-on HubSpot experience with email, SMS, and workflows is nice to have
EdTech, tutoring, or student-and-family audience experience is nice to have
Experience in an international or multi-country company is nice to have

Benefits

Comp & perks

Fully remote, anywhere in India
Compensation is competitive and benchmarked to the role and your experience
Compensation discussed openly early in the process
Short hiring process of about four weeks from application to offer
Real growth path within the company