PPC Specialist

Contour Software

. Build, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising .

Posted 10/27/2026full-timeKarachi • PakistanMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in managing paid search campaigns across Google Ads and Microsoft Advertising, with a strong focus on B2B lead generation and conversion tracking. Proven ability to analyze performance data and optimize campaigns for improved lead quality and reduced acquisition costs.

Highest-signal resume keywords

Google Ads ManagementMicrosoft Advertising ProficiencyB2B Lead Generation ExperienceConversion Tracking SetupAnalytical Skills in Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PPC Campaign ManagementKeyword ResearchA/B TestingBudget ManagementData AnalysisAd CopywritingAudience TargetingCampaign OptimizationUTM TrackingReporting Metrics

Soft Skills

Attention to DetailAnalytical ThinkingDiscipline in Optimization

Tools & Technologies

Google Tag ManagerGA4Looker StudioHubSpotSalesforce

Certifications & Qualifications

Google Ads CertificationMicrosoft Advertising Certification

Industry Keywords

B2B SaaSLead Quality ImprovementCustomer Acquisition CostMulti-Region CampaignsRetargeting

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Build, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising
Conduct keyword research, build audiences, and design account structures for B2B software buyers
Manage match types, negative keywords, search term reviews, and targeting
Test new ad formats, automated bidding strategies, and platform features in live campaigns
Manage and pace high monthly budgets across multiple regions, currencies, and time zones
Reallocate spend toward campaigns and regions that generate qualified pipeline
Set up and maintain conversion tracking in GA4 and Google Tag Manager
Manage offline conversion imports and enhanced conversions from CRM platforms such as HubSpot and Salesforce
Maintain UTM tracking standards and ensure paid search data flows accurately into the CRM
Write and test ad copy, extensions, and assets, and conduct ongoing A/B testing
Plan landing page tests in collaboration with content and web teams
Monitor campaign performance daily and optimize bids, budgets, and targeting
Maintain a testing log documenting hypotheses, results, and next steps
Deliver weekly and monthly reports covering CPC, CTR, CPL, conversion rate, cost per SQL, cost per opportunity, pipeline, and ROAS
Translate performance data into clear insights and actionable recommendations
Monitor competitors through auction insights and search trends

Requirements

What you’ll need

3+ years of hands-on PPC experience, including at least 2 years managing monthly budgets of $10K or more
Shift timings can be 3:00 PM to 12:00 AM/4:00 PM to 1:00 AM
Expert-level proficiency in Google Ads and hands-on experience with Microsoft Advertising
Proven B2B lead generation experience, beyond e-commerce campaigns
Hands-on experience setting up conversion tracking, Google Tag Manager, GA4, and UTM parameters
Experience with offline conversion imports or CRM-based conversion tracking
A proven track record of improving lead quality and reducing customer acquisition costs, supported by measurable results
Strong analytical skills in Excel or Google Sheets and experience with reporting tools such as Looker Studio
A disciplined daily optimization routine and strong attention to detail
B2B SaaS experience involving long sales cycles and high-value products
Experience managing campaigns across multiple regions and currencies
Familiarity with LinkedIn Ads, retargeting, or paid social campaigns
Experience with HubSpot or Salesforce reporting
Google Ads and Microsoft Advertising certifications
Experience with Google Ads scripts or automation rules

Benefits

Comp & perks

Market-leading Salary
Medical Coverage – Self & Dependents
Parents Medical Coverage
Provident Fund
Employee Performance-based bonuses
Home Internet Subsidy
Conveyance Allowance
Profit Sharing Plan [Tenured Employees Only]
Life Benefit
Child Care Facility
Company Provided Lunch/Dinner
Professional Development Budget
Recreational area for in-house games
Sporadic On-shore training opportunities
Friendly work environment
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