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Cookie Information

Director of Brand, Thought Leadership

Cookie Information

. Own and evolve brand strategy and architecture across Cookie Information, Piwik PRO and Sheltr .

Posted 10/26/2026full-timeCopenhagen • DenmarkSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand strategy and management, with a strong ability to connect brand investments to business objectives and lead multidisciplinary teams. Proficient in utilizing market research and brand health metrics to inform strategic decisions in B2B SaaS and privacy-regulated markets.

Highest-signal resume keywords
Brand StrategyBrand ManagementCommunications LeadershipMarket ResearchStakeholder Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand TransformationPortfolio DevelopmentQuantitative Research MethodsQualitative Research MethodsBrand Health Metrics
Soft Skills
Excellent Communication SkillsTeam LeadershipCross-Functional Alignment
Industry Keywords
B2B SaaSData PrivacyGDPRBrand ArchitectureCategory Creation

About the role

Key responsibilities & impact
  • Own and evolve brand strategy and architecture across Cookie Information, Piwik PRO and Sheltr
  • Ensure clear positioning, differentiation and consistent brand experiences
  • Connect brand investments to business objectives, set priorities and success measures, and inform strategic decisions with the CCO and CEO
  • Own brand health tracking and the annual brand review
  • Translate research and market insights into strategic recommendations
  • Lead PR, content, events, community and digital presence across the portfolio
  • Strengthen market visibility, credibility and category leadership
  • Lead and develop a multidisciplinary team
  • Align cross-functional stakeholders
  • Manage external agencies and strategic partners

Requirements

What you’ll need
  • Significant experience in brand strategy, brand management, communications and PR leadership
  • Track record of leading brand transformation, repositioning or portfolio development
  • Experience leading hybrid-working teams and managing complex stakeholder relationships
  • Strong commercial understanding and ability to connect brand investment to business priorities
  • Experience using market research and brand health metrics to guide strategic decisions
  • Excellent communication skills
  • Fluency in English (C2)
  • B2B SaaS, technology, data, privacy or analytics experience
  • Multi-brand portfolio, brand architecture or category creation experience
  • Experience with quantitative and qualitative research methods
  • Knowledge of GDPR and privacy-regulated markets
  • Fluency in German, French or a Nordic language

Benefits

Comp & perks
  • Professional development budget
  • Health insurance
  • Other benefits
  • Positive, informal workplace
  • Opportunity to build a team and shape brand direction
  • Opportunity to influence strategic and commercial decisions
  • Opportunity to shape the story of privacy-first data in the European market