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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mapping customer journeys and optimizing campaign effectiveness through advanced data storytelling and strategic collaboration. Proficient in managing teams and ensuring compliance while fostering professional development and maintaining high-quality execution standards.
Highest-signal resume keywords
Customer Journey MappingCampaign OptimizationData StorytellingCRM TechnologiesSupervisory Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign PersonalizationSegmentation RulesMulti-Touch Journey DesignProject ManagementAnalyticsDigital Experience AlignmentUAT LeadershipMarketing Channel MixClient Lifecycle ManagementTime Management
Soft Skills
Interpersonal SkillsProblem SolvingAttention to DetailCollaborationAnalytical Mindset
Tools & Technologies
Microsoft Office SuiteIManageCRM SystemsWeb TechnologiesOrchestration ToolsAnalytics Platforms
Industry Keywords
Legal Industry ExperienceProfessional Services ExperienceClient Data ConfidentialityPerformance AppraisalsEmployee Lifecycle Management
About the role
Key responsibilities & impact- Lead end-to-end mapping of specific client journeys
- Translate business-unit marketing plans into detailed tactical flows across the client lifecycle
- Develop and maintain standardized journey templates for repeatable, high-quality execution
- Ensure campaign tactics are technically and narratively connected to the next logical client-journey step
- Monitor campaign health with the Insights team and make real-time adjustments to creative, targeting, and cadence
- Define and implement segmentation and dynamic-content rules for campaign personalization
- Partner with business-unit marketers to validate journeys against business and practice-group needs
- Work daily with the Digital Experience team to align technical journey setup with strategic intent
- Lead UAT for complex multi-touch journeys and verify logic branches, tracking links, and automation triggers
- Synthesize campaign insights into actionable stakeholder feedback and post-mortem recommendations
- Coordinate with the content team on campaign assets and ensure assets are staged for execution teams
- Supervise and mentor direct reports
- Provide day-to-day supervision and monitor compliance with work hours and firm and department policies
- Manage staffing coverage and review/process time logs and time-off requests
- Support business professional development and continued educational opportunities
- Participate in hiring, performance appraisals, counseling, termination, and other employee lifecycle events with the immediate supervisor and central HR
- Perform other duties as assigned or required
Requirements
What you’ll need- After orientation at Cooley LLP, proficiency in the Microsoft Office suite, iManage, and other firm applications
- Ability to work extended and/or weekend hours as required
- Ability to travel as required
- 7+ years of applicable experience in the field
- 2+ years of exempt/management experience in relevant roles
- Demonstrated success designing and mapping customer journeys across the client lifecycle
- Experience advising on marketing/channel mix to support and optimize end-to-end buying journeys
- Advanced data storytelling skills
- Ability to distill insights and identify opportunities to optimize campaign/channel effectiveness
- Hands-on experience with CRM, web, orchestration, analytics, and project management technologies
- Preferred: Bachelor's degree
- Preferred: Supervisory experience
- Preferred: Prior legal industry or professional services experience
- Entrepreneurial nature
- Excellent attention to detail
- Quality and consistency focus
- Digital-first approach
- Exceptional interpersonal and communication skills
- Ability to facilitate and solve problems
- Ability to organize, prioritize, and coordinate multiple activities under tight timelines
- Consultative approach to setting goals, driving projects, and achieving outcomes
- Strong judgment
- Collaborative team-player approach
- Ability to handle and maintain confidentiality regarding firm information, projects, and client data
- High level of professionalism
- Demonstrated ability to lead through influence and develop talent
- Proactive, analytical mindset
- Effective presentation skills
Benefits
Comp & perks- Medical insurance
- Health savings account
- Dental insurance
- Vision insurance
- Health and/or dependent care flexible spending accounts
- Pre-tax commuter benefits
- Life insurance
- AD&D insurance
- Long-term care coverage
- Backup care for children and/or adults
- Parental support benefits
- Firm-paid life insurance
- Firm-paid AD&D
- Long-term disability benefits
- Short-term medical benefits
- 21 days of Paid Time Off (PTO)
- 10 paid holidays each year
- Generous parental leave
- Fertility benefits
- Competitive compensation
- Detailed benefit orientation for new employees