Associate Key Account Manager

CooperCompanies

. Independently manage assigned Malaysia and Singapore business within broadly defined goals, priorities and objectives .

Posted 11/4/2026full-timeKuala Lumpur • MalaysiaMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong Key Account Management capabilities with a focus on driving sales growth, developing customer business plans, and executing marketing programs. Proven ability to build relationships, analyze market trends, and deliver measurable business results.

Highest-signal resume keywords

Key Account ManagementSales GrowthCustomer Business PlansAnalytical SkillsNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Performance AnalysisKPI DevelopmentConsultative SellingMarket Trend AnalysisBusiness Acumen

Soft Skills

Communication SkillsRelationship BuildingProblem-Solving AbilitiesCollaboration SkillsPresentation Skills

Certifications & Qualifications

Bachelor’s Degree in BusinessOptometry Qualification

Industry Keywords

Optical IndustryMNC ExperienceCustomer NeedsMarket DynamicsSales Targets

About the role

Key responsibilities & impact

Independently manage assigned Malaysia and Singapore business within broadly defined goals, priorities and objectives
Build and maintain trusted relationships with assigned Key Account customers and stakeholders at head office and outlet levels
Develop and execute Customer Business Plans and/or Joint Business Plans with the Head of Key Accounts
Translate company and customer priorities into initiatives, action plans and measurable KPIs
Drive sales growth and account performance by identifying opportunities and recommending solutions
Conduct regular sales calls at assigned Key Account outlets
Drive product recommendation and sales, strengthen customer relationships, and identify business opportunities
Execute Key Account plans, product launches, promotions, marketing programs and sales activities at outlet level
Serve as liaison between customers and internal teams, communicating needs, resolving issues and coordinating delivery
Monitor, analyze and report sales results, forecasts, KPIs, market trends and competitor activities
Partner with the Singapore sales team to cascade customer plans and ensure execution across Singapore outlets

Requirements

What you’ll need

Excellent communication, relationship building, negotiation and presentation skills
Strong business acumen, consultative selling, analytical and problem-solving abilities
Ability to work independently and collaborate effectively across teams
Minimum 3 years of experience in Key Account Management, sales or commercial roles, preferably within an MNC
Proven experience managing key customers and driving sales growth and profitability
Strong understanding of customer needs, market dynamics and competitive landscape
Demonstrated track record of delivering sales targets and business results
Bachelor’s degree in Business, Science, Optometry or a related discipline
Optometry qualification or relevant optical industry background would be an advantage