Customer Programs Marketing Manager

Cornerstone Building Brands

. Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs .

Posted 10/5/2026full-timeRemote • Cary • North Carolina • United StatesJuniorMid-Level💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing contractor-facing loyalty programs, developing marketing strategies, and optimizing engagement initiatives within the new construction and remodeling industries. Proven ability to collaborate with sales teams and manage key account relationships to drive customer loyalty and sales growth.

Highest-signal resume keywords

Loyalty Program ManagementMarketing Campaign DevelopmentStakeholder CollaborationData Analysis and ReportingContractor Engagement Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProgram OptimizationData ManagementPerformance TrackingCustomer AdvocacyEnrollment StrategyEvent PlanningSegmentation AnalysisPromotional Tool DevelopmentCampaign Execution

Soft Skills

Excellent CommunicationInterpersonal SkillsHighly OrganizedDetail-OrientedAbility to Manage Multiple Projects

Tools & Technologies

Marketing ToolsSoftware Applications

Industry Keywords

New ConstructionRepair IndustryRemodel IndustryContractor SegmentsBuilder Relationships

About the role

Key responsibilities & impact

Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs
Serve as the primary marketing point of contact for large strategic contractor accounts
Drive program participation and engagement to build customer loyalty and sales growth
Develop business solutions for strategic partners in the new construction, repair, and remodel industries
Support customer advocacy, lead nurturing, contractor/builder collateral strategy, training, and engagement events
Collaborate with field sales teams and strategic account managers to implement pull strategies
Manage Contractor Loyalty Program rules, product eligibility, contractor data accuracy, and compliance
Develop enrollment strategies and manage contractor onboarding, enrollment, and field enablement
Build customer benefit sets, promotions, incentives, training materials, onboarding guides, and promotional tools
Support loyalty-platform initiatives, contractor education events, and targeted campaigns
Develop contractor prospect nurture strategies, selling tools, conversion incentives, and event strategies
Support national and regional trade shows and distributor events
Deliver monthly program reporting
Build segmented contractor datasets, define segment insights, and disseminate analytics
Support localized contractor data and territory action plans
Partner with IT, vendors, and data teams to optimize contractor data and insights
Develop builder pitch decks, brochures, sell sheets, image libraries, and other selling tools
Support homeowner-facing design centers and cobranded homeowner campaigns
Develop and scale multi-home incentive programs for builder usage and product preference

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, or a related field
2 years+ experience managing loyalty or credentialing programs
5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
Proficiency in marketing tools and software applications
Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
Ability to thrive in a fast-paced, matrixed environment
Must be at least 18 years of age to apply

Benefits

Comp & perks

Bonus
Medical, dental, and vision benefits starting day 1
PTO
Paid holidays
FSA
Life insurance
LTD
STD
401k
EAP
Discount programs
Tuition reimbursement
Training
Professional development