Customer Programs Marketing Manager

Cornerstone Building Brands

. Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs .

Posted 10/6/2026full-timeRemote • North Carolina • United StatesMid-LevelSenior💰 $90,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing contractor-facing loyalty programs and developing marketing strategies tailored to the new construction, repair, and remodel industries. Proven ability to drive engagement, optimize performance, and collaborate effectively with stakeholders.

Highest-signal resume keywords

Loyalty Program ManagementMarketing Campaign DevelopmentStakeholder CollaborationData Analysis and InsightsContractor Engagement Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProgram OptimizationPerformance TrackingData ManagementCampaign ExecutionCustomer AdvocacyOnboarding StrategiesEvent ManagementSegmentation AnalysisCompliance Management

Soft Skills

Excellent CommunicationInterpersonal SkillsHighly OrganizedDetail-OrientedAbility to Manage Multiple Projects

Tools & Technologies

Marketing ToolsSoftware Applications

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in Business Administration

Industry Keywords

New ConstructionRepair IndustryRemodel IndustryContractor SegmentsBuilder Segments

About the role

Key responsibilities & impact

Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs
Serve as the primary marketing point of contact for large strategic accounts
Drive program participation and engagement to build customer loyalty and sales growth
Develop business solutions for strategic partners in the new construction, repair, and remodel industries
Support customer advocacy, lead nurturing, contractor/builder collateral strategy, training, and engagement events
Own day-to-day management of the Contractor Loyalty Program, including program rules, product eligibility, contractor data accuracy, and compliance
Develop and deploy enrollment strategies and manage contractor onboarding and field enablement
Build customer benefit sets and collaborate on promotions and incentives
Equip field teams with training, onboarding guides, and promotional tools
Support field initiatives, contractor education events, and targeted campaigns
Build contractor prospect nurture strategies and conversion incentives
Design and execute contractor event strategies, including trade shows and distributor events
Track industry trends and competitive landscape
Deliver monthly reporting on programs
Build segmented contractor datasets and define segment insights
Leverage program analytics and support localized contractor data and territory action plans
Partner with IT, vendors, and data teams to optimize contractor data and insights
Develop builder pitch decks, selling tools, homeowner campaigns, and multi-home incentive programs

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, or a related field
2 years+ experience managing loyalty or credentialing programs
5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
Proficiency in marketing tools and software applications
Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
Ability to thrive in a fast-paced, matrixed environment
Must be at least 18 years of age to apply

Benefits

Comp & perks

Bonus
Medical benefits starting day 1
Dental benefits starting day 1
Vision benefits starting day 1
PTO
Paid holidays
FSA
Life insurance
LTD
STD
401k
EAP
Discount programs
Tuition reimbursement
Training
Professional development