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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading design teams and driving brand identity and web design initiatives. Proficient in building AI-enabled creative workflows and utilizing analytics to enhance digital experiences and customer engagement.
Highest-signal resume keywords
10+ Years Of Professional Design ExperienceTeam Leadership And CoachingBrand Identity And Web Design ExpertiseAI-Powered Creative WorkflowsFigma And Adobe Creative Suite Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand IdentityWeb DesignECommerce DesignIntegrated Campaign CreativeDesign QACustomer Journey MappingVisual Identity StrategyDesign Impact MeasurementCreative DirectionDesign Asset Creation
Soft Skills
Creative Vision CommunicationFeedback ProvisionStakeholder InfluenceMentoring And CoachingTeam Capacity Prioritization
Tools & Technologies
FigmaAdobe Creative SuiteClaudeGenerative AI ToolsEnterprise CMS Platforms
Industry Keywords
B2BPaymentsFleetMobilityConsumerFinTech
About the role
Key responsibilities & impact- Lead the Brand and Web Design team
- Set creative direction for brand identity, websites, eCommerce, and campaigns
- Build an AI-enabled creative studio
- Drive design work hands-on alongside the team
- Evolve visual identity strategy across brands, markets, and customer touchpoints
- Translate positioning into scalable visual systems supporting acquisition, retention, and product experiences
- Set UX and creative direction for websites and acquisition journeys
- Lead design from customer journeys and concepts through design QA, handover, and post-launch optimization
- Use customer insight, analytics, and testing to inform web and eCommerce decisions
- Establish agentic design and development workflows with Marketing Managers
- Direct creative for integrated campaigns, product launches, and brand activity
- Direct at least two above-the-line campaigns per year, in-house or with agencies
- Design zero-to-one AI agents and pioneer new AI design workflows
- Create reusable assets, templates, approved collateral, and designer review processes
- Manage, mentor, and coach designers while raising creative standards
- Prioritize team capacity and shape briefs around high-impact work
- Partner with Marketing on campaign strategy, Digital on implementation and optimization, and Product on brand expression
- Represent Brand and Web Design in senior discussions and articulate creative vision
- Collaborate with Product and Service Designers on product brand expression and the shared multi-brand design system
- Report directly to the Design Director
Requirements
What you’ll need- 10+ years of professional design experience
- At least 2 years of leading and coaching design teams
- Strong portfolio demonstrating design impact on brand strategy, digital experience, and go-to-market activity
- Proven experience across brand identity, web design, eCommerce, and integrated campaign creative
- Exceptional design judgement across multiple brands, markets, and channels
- Understanding of how brand and digital experience influence customer growth, trust, and adoption
- Hands-on design delivery alongside team leadership and strategic direction
- Experience building AI-powered creative workflows
- Confident use of Figma, Adobe Creative Suite, Claude, and other generative AI tools
- Ability to communicate creative vision, provide precise feedback, and influence senior stakeholders
- Experience directing designers, agencies, and integrated campaigns
- Above-the-line campaign experience welcome but not essential
- Experience with analytics, conversion insight, enterprise CMS platforms, motion, or video direction is advantageous
- Experience in B2B, payments, fleet, or mobility sectors is welcome but not required
- Strong brand and digital work from any sector, especially consumer or FinTech, considered
- Strong Design Leads ready to step into a Head of Creative Design position considered
- CV, cover letter, and portfolio required
- Employment offers may be subject to pre-employment screening
Benefits
Comp & perks- An assigned workspace in the London or Berlin office
- Company-issued equipment
- Access to online learning and development resources
- Opportunity to shape an AI-enabled creative studio and new ways of working across a global, multi-brand organization
- 25 days’ annual leave plus 8 bank holidays
- Option to buy or sell up to 5 days of annual leave annually
- Pension scheme with a minimum 3% employee contribution and up to 5% employer contribution from Corpay
- Private Medical Insurance through Vitality with no excess payable by employees
- Life Insurance
- Access to the Gratitudes benefits platform, including flexible discounts, supermarket savings of 4–5%, and exclusive employee offers
- Free access to LinkedIn Learning
- Up to 180 EUR net well-being allowance per year (Berlin)
- Monthly allowance through Givve Card (Berlin)
- 2 volunteering days per year (Berlin)
- Annual leave: 28 days + 2 days (Berlin)