Global Audience Growth Marketing Manager

Corporate Travel Management (CTM) Group

. Develop executive, employee and customer advocacy programs aligned to CTM’s strategic priorities .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing advocacy programs that enhance visibility and engagement across various channels. Proficient in audience growth strategies, content distribution, and stakeholder management within the travel industry.

Highest-signal resume keywords

Audience Engagement GrowthExecutive Advocacy ManagementContent Distribution StrategyStakeholder ManagementProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content RepurposingData InterpretationWorkflow DesignEngagement Metrics TrackingB2B Demand GenerationSocial Media StrategyDigital Channel OptimizationAI Tools ExperimentationMicrosoft Office Suite ProficiencyBasic Math Skills

Soft Skills

Organizational SkillsCollaboration SkillsWritten CommunicationVerbal CommunicationTime Management

Industry Keywords

Travel Industry ExperienceProfessional NetworksCommunity BuildingInfluence BuildingEmerging Digital Channels

About the role

Key responsibilities & impact

Develop executive, employee and customer advocacy programs aligned to CTM’s strategic priorities
Increase the visibility of CTM executives, subject matter experts and customer voices across external channels
Create scalable frameworks that encourage employee participation and thought leadership
Develop distribution and amplification plans for campaigns, research, webinars, events and strategic content
Repurpose content into channel-specific formats across social, digital, community and media platforms
Identify external amplification opportunities through partners, guest contributions, syndication and industry publications
Support speakers, contributors and stakeholders with briefing materials and promotional activities
Build CTM’s presence across industry communities, associations, professional networks and influencer ecosystems
Identify opportunities to increase visibility among buyers, consultants, analysts and industry stakeholders
Support engagement around industry events, market trends and emerging conversations
Develop relationships with relevant external communities and industry groups
Position CTM leaders as trusted industry voices through visibility plans
Identify opportunities for speaking engagements, podcasts, webinars, interviews and external commentary
Support executive presence across key professional and social platforms
Translate strategic narratives into content that drives engagement, credibility and influence
Monitor audience growth, engagement, advocacy participation, referral traffic, external mentions and share of voice
Evaluate amplification performance and identify opportunities to expand reach and influence
Provide insights and recommendations to improve visibility, engagement and discoverability
Report on program performance, audience growth and market impact
Work independently and collaboratively while embracing CTM’s core values of Connect, Deliver and Evolve

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, public relations, business, or related field or relevant experience
Demonstrated experience growing audience engagement across social, digital, and professional channels
Experience managing executive advocacy, employee advocacy, or community-building initiatives
Experience interpreting audience and engagement data to inform strategic recommendations
Travel industry experience preferred
Strong understanding of B2B audience growth, content distribution and demand generation
Strong understanding of LinkedIn, professional networks, communities and emerging digital channels
Confidence experimenting with AI tools
Ability to design, build and continuously improve repeatable workflows
Comfort tracking activity metrics, conversion rates, engagement, referral traffic, share of voice and advocacy performance
Strong understanding of executive advocacy, employee advocacy and influence-building
Strong stakeholder management and collaboration skills
Strong organizational and project management skills
Proficiency in Microsoft Office Suite
Ability to do basic math
Ability to read and interpret information
Appropriate and professional written and verbal communication
Ability to meet deadlines, handle and prioritize simultaneous requests
Regular and reliable attendance
Domestic and global travel may be required

Benefits

Comp & perks

Company Paid Basic Life & AD&D Insurance
Company Paid Short-Term Disability
Voluntary Long-Term Disability Insurance
Robust Wellness Program with incentives available to save money on your medical insurance premiums
Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage
Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan
Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan
Flexible Spending Accounts
Dependent Care Savings Account
Dental Insurance Plan
Vision Insurance Plan
9 Company Paid Holidays including the day after Thanksgiving
Generous paid time off programs for vacation and sick days
Employee Assistance Plan with access to Talk Space Therapy
Family Medical Leave
Paid Parental Leave (4 weeks)
Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks)
Bereavement Leave
401(k) Retirement Plan with a generous match per pay period
Student Loan Payment Match
Flexible work environments, including onsite, hybrid or fully virtual arrangements depending on role, location and business needs