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Manager, Sales Enablement – Effectiveness
Corporate Travel Management (CTM) Group. Develop and execute the North America sales enablement and effectiveness strategy .
About the role
Key responsibilities & impact- Develop and execute the North America sales enablement and effectiveness strategy
- Lead implementation and adoption of CTM's sales methodology, including MEDDICC, discovery, qualification, value selling, competitive positioning, account planning, and opportunity strategy
- Embed consistent selling practices, required activities, and coaching expectations across CRM sales stages
- Own Gong's business strategy and adoption roadmap, including scorecards, coaching programs, call libraries, AI insights, best-practice identification, and adoption
- Partner with Sales Systems, Sales Operations, and IT to configure, integrate, govern, and support sales platforms
- Design and deliver regional enablement curriculum covering onboarding, sales methodology, discovery, executive selling, objection handling, negotiation, competitive selling, vertical expertise, and CTM solutions
- Develop 30/60/90-day onboarding and ongoing learning, reinforcement, and certification programs for BAS and sales leaders
- Equip sales leaders with coaching frameworks, deal-review tools, scorecards, and insights for weekly management and pipeline cadences
- Improve qualification, pipeline velocity, stage progression, forecast discipline, win rates, and conversion through data-driven coaching
- Establish frameworks for sales plans, key account acquisition plans, discovery sessions, pursuit strategy, and war rooms for priority Enterprise and Strategic opportunities
- Translate CTM's value proposition, competitive intelligence, vertical strategies, product capabilities, and market insights into seller-ready plays, talk tracks, content, and buyer-facing messaging
- Maintain a repository of sales plays, best practices, training resources, call examples, tools, and content mapped to buyer journeys and sales stages
- Establish a voice-of-the-field feedback loop across Sales, Marketing, Product, Operations, and leadership
- Define and report enablement KPIs, including methodology adoption, Gong engagement, stage conversion, pipeline quality, sales cycle, win rate, ramp time, certification, and training effectiveness
- Assess BAS and manager capability gaps and shape enablement programs using performance data, field feedback, and business priorities
- Manage enablement initiatives, vendors, budgets, timelines, risks, and communications
- Advise senior leadership on sales execution, capability, technology adoption, and performance improvement
- Provide direct leadership to the Sales Systems Manager and potentially additional direct or indirect reports, including performance management, hiring, training, coaching, feedback, and development
- Create presentations and other documents as needed
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor's degree in business, sales, organizational development, learning and development, marketing, or a related field, or equivalent relevant experience
- 5+ years of progressive experience in B2B sales enablement, sales effectiveness, sales operations, sales leadership, or a related commercial role
- Experience preferably supporting complex enterprise sales organizations
- Experience implementing and reinforcing structured sales methodologies such as MEDDICC/MEDDPICC, Challenger, Miller Heiman, Strategic Selling, Value Selling, or similar
- Ability to design and facilitate sales training, onboarding, workshops, reinforcement programs, and manager-led coaching
- Experience leveraging conversation intelligence, CRM, and sales productivity platforms
- Strong understanding of complex B2B and enterprise sales cycles
- Experience leading cross-functional initiatives and driving measurable change across a geographically dispersed organization
- Experience in the corporate travel, travel technology, or business services industry preferred
- Prior experience in a quota-carrying sales or sales leadership role strongly preferred
- Strong commercial acumen and understanding of sales-performance behaviors, disciplines, and coaching
- Strong facilitation, presentation, coaching, and instructional design skills
- Strong analytical skills connecting CRM, conversation intelligence, pipeline, and performance data
- Strong program and change leadership skills
- Working knowledge of sales methodologies, adult learning principles, coaching practices, and enablement measurement
- Proficiency with Gong or similar conversation intelligence platforms, CRM systems, ZoomInfo, LinkedIn Sales Navigator, and Microsoft Office Suite
- Ability to work independently and collaboratively with regional and global teams across time zones
- Proficiency in Microsoft Office Suite
- Appropriate professional written and verbal communication
- Ability to meet deadlines and prioritize simultaneous requests
- Ability to do basic math and interpret information
- Regular and reliable attendance
- Domestic and global travel is a requirement
- Ability to work Monday through Friday, generally 8:00am–5:00pm in the local time zone
Benefits
Comp & perks- Company Paid Basic Life & AD&D Insurance
- Company Paid Short-Term Disability
- Voluntary Long-Term Disability Insurance
- Robust Wellness Program with incentives available to save money on your medical insurance premiums
- Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage
- Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan
- Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan
- Flexible Spending Accounts
- Dependent Care Savings Account
- Dental Insurance Plan
- Vision Insurance Plan
- 9 Company Paid Holidays including the day after Thanksgiving
- Generous paid time off programs for vacation and sick days
- Employee Assistance Plan with access to Talk Space Therapy
- Family Medical Leave
- Paid Parental Leave (4 weeks)
- Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks)
- Bereavement Leave
- 401(k) Retirement Plan with a generous match per pay period
- Student Loan Payment Match
- Flexible work environments
- Domestic and global travel opportunities/requirement