Senior Events Marketing Manager

Corporate Travel Management (CTM) Group

. Plan and deliver North American event marketing programmes, including third-party sponsorships, owned events, and customer experiences .

Posted 9/25/2026full-timeRemote • United StatesSenior💰 $85,000 - $105,000 per yearWebsite

About the role

Key responsibilities & impact

Plan and deliver North American event marketing programmes, including third-party sponsorships, owned events, and customer experiences
Develop event marketing plans and activation strategies defining audiences, objectives, messaging, channels, engagement tactics, calls to action, and success measures
Own end-to-end execution of third-party event programmes, including sponsorship evaluation, venue sourcing, logistics, onsite activation, lead capture, engagement, and post-event follow-up
Execute event-driven demand generation programmes with audience segmentation, pre-event promotion, content and messaging, onsite engagement, lead capture, post-event nurture, and sales follow-up
Integrate events into wider campaign activity with clear audience journeys and conversion strategies
Partner with Sales to identify priority accounts, prospects, and customer audiences and develop targeted event strategies
Deliver on-time, on-budget events focused on audience engagement, lead quality, pipeline contribution, and marketing ROI
Build relationships with Sales leadership through joint planning, proactive communication, and reporting
Manage budgets, vendors, agencies, and external partners
Collaborate with Demand Generation, Content, and Product Marketing on campaign alignment, messaging, content, storytelling, positioning, and audience relevance
Use audience and customer insights to inform event concepts, formats, messaging, experiences, and engagement strategies
Ensure pre-event, onsite, and post-event marketing journeys have defined objectives and conversion points
Track and report attendance, engagement, lead generation, lead quality, pipeline influence, conversion, and ROI
Refine event marketing strategy using performance data, campaign insights, customer feedback, audience behaviour, and market trends
Provide indirect-report performance management, training, coaching, development, feedback, and support

Requirements

What you’ll need

Bachelor’s degree in a related field or relevant experience
6+ years’ experience in event marketing or field marketing
Proven success delivering B2B events that drive pipeline and commercial outcomes
Strong end-to-end project management capability
Ability to manage multiple complex events simultaneously
Experience managing budgets, agencies, and external vendors in a fast-paced environment
Strong stakeholder management skills across Sales, Marketing, and Customer Success
Proven ability to translate strategy into high-impact, engaging event experiences
Data-driven mindset with experience measuring event ROI, pipeline impact, and performance metrics
Excellent communication, organisation, and prioritisation skills
High attention to detail in a fast-paced, dynamic environment
Proficiency in Microsoft Office Suite
Ability to work independently and as part of a team
Ability to meet deadlines and prioritise simultaneous requests
Creative and analytical thinking with strong problem-solving and consultative skills
Ability to read and interpret information
Ability to do basic math
Regular and reliable attendance

Benefits

Comp & perks

Company Paid Basic Life & AD&D Insurance
Company Paid Short-Term Disability
Voluntary Long-Term Disability Insurance
Robust Wellness Program with incentives available to save money on your medical insurance premiums
Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage
Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan
Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan
Flexible Spending Accounts
Dependent Care Savings Account
Dental Insurance Plan
Vision Insurance Plan
9 Company Paid Holidays including the day after Thanksgiving
Generous paid time off programs for vacation and sick days
Employee Assistance Plan with access to Talk Space Therapy
Family Medical Leave
Paid Parental Leave (4 weeks)
Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks)
Bereavement Leave
401(k) Retirement Plan with a generous match per pay period
Student Loan Payment Match
Flexible work environments and arrangements, including onsite, hybrid, or fully virtual depending on role, location, and business needs