Brand Manager, DACH

Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)

. Further develop the brand strategy and contribute to brand positioning and brand identity .

Posted 9/15/2026full-timeBerlin • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing brand strategies, managing marketing campaigns, and analyzing performance metrics. Proficient in collaborating with cross-functional teams and external partners to drive brand positioning and market activation.

Highest-signal resume keywords

Brand Strategy DevelopmentMarketing Campaign ManagementKPI AnalysisFluent German and EnglishProject Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MarketingBrand PositioningProduct LaunchCampaign PlanningPerformance MeasurementRetail ActivationVisual MerchandisingCross-Channel ActivationBudget ManagementProject Management

Soft Skills

CreativityStrategic ThinkingCuriosityEnthusiasmOrganized

Certifications & Qualifications

Degree in MarketingVocational Training in PR

Industry Keywords

Beauty IndustryDACH MarketE-CommerceSocial MediaInfluencer MarketingRetail MarketingPerformance MarketingBrick-and-Mortar Retail

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Further develop the brand strategy and contribute to brand positioning and brand identity
Develop innovative concepts and collections in collaboration with the Product team
Plan, manage, and implement go-to-market plans for the DACH market
Plan and implement 360° marketing campaigns and product launches, from conceptualization through cross-channel activation and performance measurement
Manage campaigns and launches, including monitoring timelines, milestones, budgets, and deliverables
Ensure consistent communication across internal and external communication channels
Collaborate with Social Media, Influencer Marketing, E-Commerce, and PR
Develop and manage POS and retail activation concepts, particularly hotspots and secondary sites
Work closely with Visual Merchandising on implementation
Manage external agencies and freelancers from briefing through execution
Ensure quality, timely delivery, and adherence to budget
Collaborate with Product, Sales, E-Commerce, Retail Marketing, Performance Marketing, and international stakeholders
Analyze brand, campaign, and business KPIs, including sell-in, sell-out, and sell-through
Derive concrete actions from KPI analyses

Requirements

What you’ll need

Degree or vocational training in Marketing, PR, or Communications
At least 2–3 years of professional experience in a comparable role, with a focus on beauty
Experience planning and implementing marketing campaigns and product launches, as well as project management experience
Initial experience working with distributors or in brick-and-mortar retail is a plus
Creativity, curiosity, and enthusiasm for developing and implementing ideas
Strategic thinking aligned with the company mission and target audience
A strong eye for design, copy, and language
Fluent German and English skills
Independent, organized, and self-directed working style
On-site presence in Berlin required, with a flexible work-from-home arrangement

Benefits

Comp & perks

Exciting projects in an agile environment
Flexible hybrid working to support a healthy work-life balance
Personal and professional development from day one
Opportunities to contribute to international projects
High degree of ownership and autonomy
Flexible hybrid model combining office and remote work
Public transportation subsidy or Edenred benefits solution / Urban Sports Club membership
Employee discounts on products
Opportunity to discover and test the latest beauty products
Regular company and team events
International working environment
Referral bonus for successful employee referrals