Brand Manager DACH

Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)

. Further develop the brand strategy, positioning, and identity .

Posted 10/11/2026full-timeBerlin • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing brand strategies and executing marketing campaigns, with a strong focus on the beauty industry. Proficient in project management, collaboration with cross-functional teams, and analyzing campaign performance metrics.

Highest-signal resume keywords

Brand Strategy DevelopmentMarketing Campaign ManagementProject ManagementFluent in German and EnglishExperience in Beauty Industry

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingProduct LaunchCampaign PlanningKPI AnalysisRetail ActivationVisual MerchandisingBudget ManagementGo-To-Market StrategySocial Media CollaborationInfluencer Marketing

Soft Skills

CreativityCuriosityEnthusiasmOrganizational SkillsStrategic Mindset

Certifications & Qualifications

Degree in MarketingVocational Training in PR or Communications

Industry Keywords

DACH MarketBeauty IndustryRetailE-CommercePerformance Marketing

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Further develop the brand strategy, positioning, and identity
Develop innovative concepts and collections in collaboration with the Product team
Plan, manage, and implement go-to-market plans for the DACH market
Design, implement, and evaluate 360° marketing campaigns and product launches
Manage campaigns and launches, including timelines, milestones, budgets, and deliverables
Ensure consistent communication across internal and external channels
Collaborate with Social Media, Influencer Marketing, E-Commerce, and PR
Develop and manage POS and retail activation concepts, particularly hotspots and secondary sites
Collaborate with Visual Merchandising on implementation
Manage external agencies and freelancers from briefing through execution
Ensure quality, deadlines, and budget compliance
Collaborate with Product, Sales, E-Commerce, Retail Marketing, Performance Marketing, and international stakeholders
Analyze brand and campaign KPIs and identify opportunities for optimization

Requirements

What you’ll need

Degree, vocational training, or equivalent qualification in Marketing, PR, or Communications
At least 2–3 years of professional experience in a comparable role, with a focus on beauty
Experience planning and implementing marketing campaigns and product launches, as well as in project management
Initial contacts with distributors or experience in brick-and-mortar retail is an advantage
Creativity, curiosity, and enthusiasm for developing and implementing ideas
Strategic mindset with a clear focus on the mission and target audience
Strong sense of design, copy, and language
Fluent and confident in both German and English
Independent, organized, and structured way of working
On-site presence in Berlin required, with a flexible work-from-home arrangement

Benefits

Comp & perks

Exciting projects in an agile environment
Excellent access to public transportation
Hybrid working flexibility for a healthy work-life balance
Personal and professional development from day one
Opportunity to contribute to international projects
High degree of ownership and autonomy
Flexible hybrid model combining office-based work and remote work
Public transportation allowance or Edenred benefits solution / Urban Sports Club membership
Employee discounts on our products
Opportunity to discover and test the latest beauty products
Regular company and team events
International working environment
Referral bonus for successful employee referrals