Brand Manager – DACH

Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC)

. Further develop the brand strategy, positioning, and identity .

Posted 9/29/2026full-timeBerlin • GermanyJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing brand strategies and executing marketing campaigns, with a strong focus on the beauty industry. Proficient in project management and collaboration across various teams to optimize performance and achieve business objectives.

Highest-signal resume keywords

Brand Strategy DevelopmentMarketing Campaign ExecutionProject ManagementFluent in German and EnglishCollaboration with Cross-Functional Teams

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

MarketingCampaign PlanningProduct LaunchPerformance EvaluationKPI AnalysisRetail ActivationVisual MerchandisingSocial Media ManagementInfluencer MarketingE-Commerce

Soft Skills

CreativityCuriosityStrategic ThinkingIndependent Working StyleOrganizational Skills

Certifications & Qualifications

Degree in MarketingVocational Training in PRVocational Training in Communications

Industry Keywords

Beauty IndustryDACH MarketCross-Channel ActivationRetail MarketingBrick-and-Mortar Retail

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Further develop the brand strategy, positioning, and identity
Develop innovative concepts and collections in collaboration with the Product team
Plan, manage, and execute go-to-market plans for the DACH market
Plan and implement 360° marketing campaigns and product launches
Manage campaigns and launches from concept development through cross-channel activation and performance evaluation
Manage campaign and launch projects, including timelines, milestones, budgets, and deliverables
Ensure consistent communication across internal and external communication channels
Collaborate with Social Media, Influencer Marketing, E-Commerce, and PR
Develop and manage POS and retail activation concepts
Collaborate with Visual Merchandising on implementation
Manage external agencies and freelancers from briefing through execution
Collaborate with Product, Sales, E-Commerce, Retail Marketing, Performance Marketing, and international stakeholders
Analyze brand and campaign KPIs and identify opportunities for optimization

Requirements

What you’ll need

Degree or vocational training in Marketing, PR, or Communications
At least 2–3 years of professional experience in a comparable role, with a focus on beauty
Experience planning and executing marketing campaigns and product launches
Experience in project management
Initial contacts with distributors or experience in brick-and-mortar retail are a plus
Creativity, curiosity, and the ability to develop and implement ideas
Strategic thinking with a clear focus on the mission and target audience
Strong sense of design, copy, and language
Fluent in German and English
Independent and organized working style
On-site presence in Berlin is required

Benefits

Comp & perks

Flexible hybrid model combining office-based work and remote work
Public transportation subsidy or Edenred benefits solution / Urban Sports Club membership
Employee discounts on products
Opportunity to discover and test the latest beauty products
Regular company and team events
International work environment
Referral bonus for successful employee referrals
Personal and professional development from day one
Opportunity to contribute to international projects
High degree of autonomy
Vibrant office in the heart of Berlin with excellent public transportation links