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Senior Influencer Marketing Manager
Cosmo Beauty Brand House GmbH (NEONAIL, NEO MAKE UP, MYLAQ, STAYLAC). Strategically and operationally develop influencer marketing with a focus on brand building and performance .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in influencer marketing with a focus on brand building and performance, alongside strong data analysis and negotiation skills. Capable of managing campaigns end to end while fostering relationships with creators and agencies.
Highest-signal resume keywords
Influencer MarketingData AnalysisNegotiation SkillsCampaign ManagementTeam Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer Campaign ManagementKPI AnalysisBudget ManagementContent CoordinationTrend Identification
Soft Skills
Clear CommunicationRelationship BuildingProactive MindsetSolution-Oriented ApproachIndependent Work
Industry Keywords
Beauty SectorLifestyle SectorFMCG SectorGerman Creator LandscapeSocial Media
About the role
Key responsibilities & impact- Strategically and operationally develop influencer marketing with a focus on brand building and performance
- Plan and manage influencer campaigns and partnerships end to end
- Identify and approach suitable creators, and prepare briefs and timelines
- Manage product shipments, content coordination, asset management, and reporting
- Identify relevant creators, emerging trends, and partnership opportunities
- Build long-term relationships with creators and agencies
- Strategically develop existing partnerships
- Independently negotiate contracts and commercial terms, taking budgets, scope of work, and brand objectives into account
- Analyze relevant influencer and campaign KPIs
- Prepare structured reports and derive specific optimization measures
- Work closely with Brand, Social Media, Performance Marketing, and E-Commerce teams
- Support brand and influencer events, including the engagement and management of relevant creators
- Continuously improve processes, structures, and workflows
- Support selected brand partnerships and develop suitable collaboration approaches
- Build and further develop the influencer team over time, while assuming functional leadership responsibilities
Requirements
What you’ll need- Several years of professional experience in influencer marketing or creator marketing, ideally in the beauty, lifestyle, or FMCG sector
- Understanding of influencer marketing as both a brand-building and performance channel
- Ability to translate strategic objectives into concrete actions
- Excellent understanding of relevant influencer and campaign KPIs
- Strong data analysis skills and ability to derive concrete recommendations for action
- Strong negotiation skills and sound commercial understanding
- Knowledge of the German creator, social media, and influencer landscape
- A keen eye for relevant trends, talent, and partnership opportunities
- Structured, independent, and solution-oriented approach to work
- Ability to keep track of timelines, budgets, and deliverables across multiple concurrent campaigns
- Confident presence, clear communication, and strong relationship-building skills
- Proactive and forward-thinking mindset
- Excellent written and spoken German and English
- Initial experience in the functional leadership and development of team members is an advantage
Benefits
Comp & perks- Flexible hybrid working to support a healthy work-life balance
- Personal and professional development from day one
- Opportunity to contribute to international projects
- Independent work and the opportunity to take on responsibility
- Flexible hybrid model combining office-based work and working from home
- Public transportation allowance or Edenred benefits solution / Urban Sports Club membership
- Employee discounts on products
- Opportunity to test the latest beauty products
- Regular company and team events
- International working environment
- Referral bonus for successful employee referrals